How to Export Instagram Public Data on a Schedule

Instagram data stores rich narratives about audience engagement and content performance. Using Instagram public data can help marketers, analysts, and influencers improve strategies and understand their audience better. It can become a wellspring of insights. This guide looks into scheduling automated Instagram public data exports. The key idea is to ensure that the wealth of insights Instagram offers is always within your reach.

Primary methods for exporting Instagram public data

• Automation solutions and connectors. Coupler.io is a reporting automation platform that makes it easy to export data from Instagram to spreadsheets, data warehouses, or BI tools. Without manual work, it provides access to the latest Instagram data, like post URLs and engagement metrics. This solution is great for those needing regular, current data for analytics and reporting.

• Manual export or web scraping. Users can export data from Instagram using tools like Instagram Scraper to retrieve profile URLs and Instagram hashtags and post data in formats like CSV or JSON. This method involves setting up a scraper to collect data based on specific parameters. Web scraping allows control over collected data but requires technical expertise to handle HTML structures and address issues with Instagram’s algorithm or site layout.

• API integration. The Instagram API lets you get detailed public data from the platform by writing scripts to make API calls. This method gives you in-depth insights into user activities, subscribers, and post interactions. It’s powerful for businesses and developers who need comprehensive social media analysis. Just remember, that it requires technical know-how and an understanding of API protocols.

How to set up an automated export of Instagram public data on a schedule?

Learn how to set up scheduled, automated Instagram public data exports with Coupler.io 

Step 1. Collect Instagram public data

In the form below, we’ve selected Instagram Public Data as the source. Just select the destination and click on Proceed. You’ll be offered to create your Coupler.io account for free.

• Then authorize Coupler.io to access your Instagram account. This is needed to give the platform permission to extract the right data.
• Choose the source account from where you want to extract data. And then, pick the data category:
  • Public profiles info
  • Public profiles posts
• Enter a list of Instagram profiles you need to fetch data for.

When you have done the above, click Finish and Proceed.

Step 2. Transform data

Once data collection is configured, the next step is to organize and transform this data into a useful format:

• Manage columns to include in your report. Hide unnecessary ones, rename them, and change their type.
• Apply filters, sort your data, or create custom calculations to transform your data for more meaningful insights.
• You can also merge data from different Instagram accounts or other apps for a comprehensive view.

When you have made all the changes and choices, click Proceed.

Next, follow the in-app instructions to configure the connection to the chosen data destination for your Instagram Public data. 

After all the configurations, click Setup a Schedule.

Step 3. Schedule updates

As a final step, set up automatic data refreshes. Within Coupler.io, you can schedule how frequently your data is updated with date ranges—from every few minutes to daily, weekly, or monthly updates. This flexibility ensures you can always access the latest data without manual intervention.

Best approaches toward automating exports of Instagram public data

• Data refinement and organization. Use filters and column management to make sure everything is in the right place. Coupler.io lets you refine and organize your data before loading it to the chosen destination. 

• Security. Always manage access permissions carefully and use secure connections to transfer data. This protects your information and ensures compliance with data protection regulations.
• Consolidation. To get more comprehensive insights, you can combine different data sources. For example, Instagram public data can be integrated with Instagram Ads. As a result, you will have a more comprehensive overview of your Instagram data. Coupler.io gives you many choices for data blending. 

• Uniformity. When you need to blend different data, make certain all the categories, fields, and types are consistent. This will ensure the time series analysis is up-to-date and correct.

What Instagram public data can be exported by Coupler.io?

What are the supported destinations to import Instagram public data?

Coupler.io lets you automate Instagram public data exports to spreadsheets, data warehouses, and dashboards for actionable intelligence.

BI tools and dashboards

• Looker Studio. Bring life to your Instagram data with interactive dashboards. You can create and customize them to derive in-depth insights.
• Qlik. Leverage Qlik’ associative analytics engine to unravel complex relationships within your Instagram data. This helps you better understand your social media landscape.
• Power BI. Look at your Instagram data in rich, interactive reports. They will give you a multi-dimensional view of your social media performance.
• Tableau.  Use Tableau’s powerful visualization capabilities to understand and act on your Instagram data.

Spreadsheets

• Google Sheets. Ideal for collaboration and simple, effective data manipulation. Import Instagram data directly into Google Sheets for a hands-on, versatile analytics experience.
• Microsoft Excel. Benefit from Excel’s familiar and rich interface. It lets you dive deep into detailed data analysis in a common spreadsheet view.

Data warehouses

• PostgreSQL. Store and query your Instagram data in PostgreSQL. It has a strong foundation for complex data operations and analysis.
• BigQuery. Use SQL queries in Google’s BigQuery to analyze your Instagram data. 
• Redshift. Load data to Amazon Redshift to find trends and insights at a massive scale.

AI tools

• Claude and ChatGPT. Integrate your data flows with AI tools to enable conversational analytics. Get instant insights into your Instagram public data through regular questions.

Other destinations

• JSON. Export your Instagram public data in JSON. This flexible and widely compatible format ensures ease of use across various applications.
• monday.com. Load Instagram data into monday.com for enhanced project management and team collaboration. Pave the way for workflow automation and data-driven decision-making.

How to visualize Instagram public data?

Coupler.io lets you connect Instagram to BI tools and spreadsheets where you can make custom reports. The visualizations to include depend on the destination you choose. For simple table-like reports, it’s more than enough to export Instagram public data to spreadsheets.

On the other hand, if you want to tailor dynamic and interactive dashboards, then it makes sense to consider Tableau or Power BI. This way, you can turn Instagram metrics into a visual story to show follower growth, profile interactions, and content engagement patterns. Such dashboards let marketers see the impact of their strategies quickly and monitor brand health.

On the other hand, dashboard templates help you visualize Instagram data in a fraction of the time it takes to create a report from scratch. Here are a couple of options designed by Coupler.io for popular tools:

Instagram business dashboard (+ template)

The Instagram business dashboard provides detailed insights into your company’s Instagram presence, helping you understand which content resonates with your audience and drives valuable business actions. It’s equipped with Coupler.io’s built-in connector which automatically pulls data from Instagram Insights.

Instagram business dashboard

Preview dashboard

Instagram business dashboard

Preview dashboard

What you can do with this dashboard:

• Measure campaign success and progress towards goals through key performance metrics, including views, reach, comments, shares, likes, subscribers gained, etc.
• Analyze follower demographics (age, gender, location) to ensure you’re reaching your target market and make tweaks accordingly.
• Monitor content performance across different media types (feed posts vs. reels) to focus on formats that generate the most engagement.
• Evaluate individual post metrics, including reach, engagement, and profile actions, to replicate your most successful content strategies.
• See how your Instagram presence drives website clicks to prove social media ROI to stakeholders.

You can get a free copy of this dashboard template in Looker Studio or Power BI right away. Simply sign up for Coupler.io, connect your Instagram account, and the Coupler.io connector will populate the report with your data.

Instagram business dashboard in Looker Studio

Evaluate Instagram marketing performance with detailed metrics on post engagement, reach, follower demographics, and content effectiveness. Understand audience behavior and optimize your social media strategy.

Try this dashboard

Instagram business dashboard in Power BI

Evaluate your Instagram marketing performance with detailed metrics on post engagement, follower growth, and content effectiveness to understand audience behavior and optimize your social media strategy.

Try this dashboard

All-in-one social media dashboard (+ template)

This dashboard consolidates performance data from Instagram, Facebook, LinkedIn, YouTube, and GA4 into a single view, making it easier to compare how each platform contributes to your overall marketing goals and website traffic.

All-in-one social media dashboard

Preview dashboard

All-in-one social media dashboard

Preview dashboard

What you can do with this dashboard:

• Compare performance across all your social media channels to identify which platforms deliver the best results for your marketing investment.
• Track the total amount of website traffic and revenue that your combined social media efforts generate for your business.
• Monitor monthly dynamics and trends for each social platform to spot growth opportunities and declining performance early.
• Identify which channels (e.g., YouTube) deliver the best ROI for your business to allocate marketing budget more effectively.

This dashboard template is available for free in three tools: Coupler.io UI, Looker Studio, and Power BI. Choose the version that best fits your needs and sign up for a Coupler.io account:

All-in-one social media analytics dashboard in Coupler.io

Monitor performance across social media platforms such as Facebook, Instagram, LinkedIn, and YouTube with integrated GA4 data. Track engagement metrics, visualize traffic patterns, and optimize your cross-platform social media strategy.

Try this report

All-in-one social media analytics dashboard in Looker Studio

Track performance across Facebook, Instagram, LinkedIn, YouTube, GA4, and more in one comprehensive dashboard to measure engagement, analyze traffic patterns, and optimize your social media strategy.

Try this report

All-in-one social media analytics dashboard in Power BI

Consolidate your social media analytics from several platforms, such as Facebook, YouTube, and GA4 to evaluate performance metrics and enhance your multi-platform strategy.

Try this report

Check out this wider selection of Instagram report templates for other use cases, data flows, and reporting scenarios.

Using Instagram public data exports is about more than just routine tasks. It is a chance to craft a data-driven story for your brand’s digital journey. This will capture your brand’s growth, explain audience engagement, and improve your marketing. Let Coupler.io guide you to smart decisions and a thriving business.