ROAS decides where your budget goes, so it has to be up to date whenever you check. But why rebuild it by hand in a spreadsheet every week? Coupler.io calculates it once and keeps it live, so ten minutes from now you’ll have a ROAS report that updates itself. Let’s set it up.
Step 1: Connect your Facebook Ads account
The quickest way in is Coupler.io’s built-in AI Agent, which works right on your data with nothing extra to set up. Create a free Coupler.io account, open the AI Agent, and ask for the ROAS report you want.
Prefer to stay in the AI tool you already use? Link Coupler.io to Claude or ChatGPT (or to another LLM) on the AI’s Connectors page, and ask there through the same account.
Either way, the connection is read-only, so your AI reads campaign data without changing anything in your ad account.
Step 2: Describe the ROAS report you want
In the chat, describe what you want: “Pull my Facebook Ads campaigns with spend and revenue, add a ROAS column, and show me the last 30 days.” Coupler.io sets up the data flow you outline. The first time, it’ll ask you to authorize your Facebook Ads account; for security, that step is yours to confirm, so you always stay in control of what gets connected.
Behind that one request, Coupler.io pulls the columns that matter (Campaign name, Amount spent, Purchases, and Purchase conversion value) and adds two calculated ones:
- ROAS = Purchase conversion value ÷ Amount spent
- CPA = Amount spent ÷ Purchases (handy if you watch cost per result)
| Why not plug Facebook Ads straight into your AI tool? You can, and if a single ad account is all you ever look at, that’s enough. The gap opens up as you add more. Coupler.io allows you to add 400+ other sources, so bringing in Google Ads or Shopify next week is one more line in the chat, not a whole new integration. The data also arrives structured (use the available data management features) and refreshes on a schedule you set. You can also add your business context (the ROAS you’re targeting, which events you count as a purchase, etc.), so when you ask what’s underperforming, it’s measured against your goals. |
Step 3: Keep asking, the data stays fresh
Tell Coupler.io how often to pull fresh data, and the report updates on its own (the ROAS you check Monday already reflects the weekend, no manual re-run).
Want it outside the chat? Ask Coupler.io to send the same report to the Google Sheet, dashboard, or reporting tool your team already opens. For example, here’s what it looks like in Google Sheets:
That’s it. Your ROAS keeps itself up to date in every place you sent it, so whenever you check, the number’s already right.
Set your Facebook Ads ROAS tracking on autopilot.
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