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9 HubSpot Integrations Every Marketer Must Know

Marketers worldwide, let’s gather around the burning bonfire of software and answer honestly: how many separate apps do you use? A lot of information slips away between the cracks, but thankfully, there are solutions that can help you integrate all your activities and efforts into one place.

Using such a powerful platform as HubSpot does not mean that you should not go beyond what it can offer. On the contrary, you can enhance HubSpot potential by integrating it with other apps. The goal of any HubSpot integration is unique – you can streamline your reporting, or optimize the current workflow, and so on. To help you dive into this topic, we’ve collected the best HubSpot integrations to our linking and introduced a few categories of apps that can contribute to your HubSpot experience. Enjoy!

Best HubSpot integrations for marketers

We’ve picked the best HubSpot integrations from the most vital areas of a marketer’s job. This list covers apps that make it easier to collect all the necessary information on your present and future customers in one place where you can manage it more easily. They include customer workflows, webinar attendance details, social media interactions, email management, designer tools, feedback, and data management. In short, a marketing team’s essential toolkit! Here are our top picks:

  • Coupler.io
  • Google Analytics
  • SEMrush
  • Canva
  • SurveyMonkey
  • Wistia
  • Hootsuite
  • Zoom
  • ActiveCampaign

Coupler.io

Automating data is essential in today’s business, especially if your company is growing fast and accumulating contacts, customers, and sales information. Coupler.io, a data automation and analytics platform, allows you to automate reporting and analytics of your HubSpot data. It provides an ETL tool to gain the most from your data by gathering and transforming information. For example, you can connect HubSpot to BigQuery to sync extensive data sets regularly, making it easier to monitor the inventory, sales records, and new leads. 

coupler.io

Data flow automation can shorten the hours you usually spend on data reporting and analytics. The latter may be streamlined with the help of live dashboards for tracking and improving your business metrics. Of course, they are not easy to implement yourself since this requires certain skills and expertise. For this purpose, Coupler.io provides a data expert service to handle versatile automation and analytics tasks.

Google Analytics

Google Analytics is a tool great for collecting data on visitors and the performance of your entire website or specific sections of it. In fact, these are the data sets you can link to your HubSpot account. You can track IDs and integrate Google Analytics into one or more domains. If you’re only interested in the blog’s results, it’s possible to select only that part of the website. 

And if you need a piece of even more specific information on one particular page, you can set up the integration in five easy steps. Anyone who regularly compiles reports on blogs and specific website pages knows how much time it takes to set up all the necessary parameters, and download, upload, and sort data. This HubSpot integration will take this manual work off your hands.

google analytics

SEMrush

You can integrate HubSpot with one of the leading CRM tools, SEMrush. This time, we’re talking about an integration that allows you to sync all the information on contacts and leads from HubSpot to SEMrush. From there, you’ll be able to manage your customer workflows by organizing files, creating presentations, and sharing reports with your clients. Keeping all the important documents in one place and organized neatly through contacts is paramount when your customer base is growing.

semrush

Canva

Canva is widely used among marketers because of its simplicity and resourcefulness. Connecting Canva and HubSpot can make your life easier as you can sync data back and forth. You can create visuals in Canva by dragging and dropping images and assets and then integrate them into emails, social media, and your website through HubSpot. To put it simply, you can use the necessary data from HubSpot to design and then sync your designs to HubSpot, where they’ll be kept in a file manager. From there, you can integrate your designs into marketing and email campaigns without any fuss. No more saving, losing, and searching for files again when your apps are synchronized!

canva

SurveyMonkey

Surveys are very useful when you’re exploring a new market, but also when you’re making sure that your customers are satisfied. In the process, you might discover some new opportunities and needs that your competitors haven’t covered! HubSpot integrates SurveyMonkey and all the existing data you may already have from earlier. All the email addresses will be synced and added as new contacts. 

Here’s the coolest part: you can create lists of contacts and filter them by SurveyMonkey surveys. If you want to go even deeper, you can segment lists by specific survey questions and whether they had a response or not! Perhaps that sounds unnecessary, but believe us, when you’re conducting research, these filters can be a lifesaver.

surveymonkey

Wistia

It is said videos are the future of content, and we can see that already happening through social media today. But Wistia takes it a step further and lets you analyze the viewing data which you can pass on to HubSpot. This integration allows you to sync audience behavior with the existing contact information in HubSpot. It’s not just about integrating data but also about not letting anything slip by. Using many apps and looking at data every day also means you might not perceive a viewer as a good lead. 

This integration prevents such a slip-up by identifying conversions, event triggers, and potential leads. The most important result of video marketing are click-through rates and generating ROI. The HubSpot integration with Wistia lets your leads follow up with another video automatically via video thumbnails and increase your CTRs up to 21%. In a competitive market such as the one today, that’s not a number you should ignore!

wistia

Hootsuite

Companies today must have a social presence and a dedicated social media manager. It’s essential to keep up with trends and algorithms, so tools like Hootsuite are used to schedule and post images, videos, tweets, and stories. What’s even more important is to collect valuable information and target future campaigns better. 

The Hootsuite integration with HubSpot offers just that. You can connect contacts and automatically add the context of the interaction with them. This way, you’ll have a clear overview of the interaction history with your contacts, and your customer success teams won’t have to dig through long chats to know how likely a person is to buy or pass your offer. Your customer support teams will also have the contact’s history at their fingertips so they can assess immediately who they’re talking to and how to provide the best customer service.

hootsuite

Zoom

Zoom isn’t just a platform that allows you to communicate with your team but also with your clients, making it a powerful CRM tool. It connects well with HubSpot CRM by automatically creating new contacts, sending contact details for accurate analytics, and reminding your contacts about events via email. These are only some of the options this integration offers. If you host webinars, you’ll get plenty of useful data directly to your HubSpot CRM without the fuss of downloading and sorting it out.

zoom

ActiveCampaign

ActiveCampaign is one of the apps that will make creating email campaigns a fun activity you’ll look forward to. Not only does it provide templates that are ready to use for your newsletters, but you can also create visually pleasing emails from scratch by drag-and-dropping elements, adding images and gifs, adjusting fonts, and even incorporating videos. No matter how much time you have to indulge your creativity, HubSpot lets you sync data in one or both ways, from ActiveCampaign to HubSpot or vice versa or both! Just as it’s the case with SurveyMonkey, all your previous data can be synced as well.

hubspot activecampaign

HubSpot integrations list: from CRM to PM

Just as we said before, the exact number of HubSpot integrations is unknown and very high. We suggested the top 9 integrations for marketers based on the main categories of apps they use, but there are plenty more to choose from! If you’re already using marketing apps and HubSpot, the best thing you can do is simply google the app you want to connect and add “HubSpot integration”. We grouped the benefits and the most popular apps by the CRM, email, ecommerce, sales, and project management categories. These are the vital areas of a marketing team’s activities that you can only improve by stepping up the integration game.

HubSpot CRM integrations

HubSpot offers free CRM software, but you can also connect your favorite apps to manage your relationships with customers. Some of the offered CRM HubSpot integrations are Salesforce, Pipedrive, Zoho CRM, ChatSpot, Freshdesk, and many more. Here’s an overview of what these HubSpot integrations offer:

  • Automatic changes and updates in both directions
  • Choosing event triggers, like email opens and clicks, form submissions, etc.
  • Scheduling regular updates of selected fields
  • Syncing revenue data
  • Prioritizing leads
  • Syncing historical data
  • Creating new contacts as well as deals and contact lists associated with them
  • Creating custom reports
  • AI-generated email drafts

HubSpot email integrations

Connecting your email provider with a CRM tool is a powerful move that can only bring more organized proactive campaigns. Composing, sending out, and tracking the results of email campaigns is a serious business that can amplify or deter your business’s success. The most downloaded HubSpot integrations with email apps are Mailchimp, NeverBounce, Kickbox Email Validation, and Stripo. The main benefits of these HubSpot integrations are:

  • Automatic contact syncing
  • Syncing email activity with existing contacts
  • Creating custom contact lists quickly
  • Sync error alerts
  • Email verification, validation, and clean-up in real-time
  • Creating esthetically pleasing HTML emails quickly
  • Translating email content
  • Building interactive emails
  • Storing email templates

HubSpot e-commerce integrations

E-commerce platforms offer many possibilities, but if they’re not used correctly, companies could end up losing rather than gaining money. Integrating e-commerce apps with HubSpot can help you save time by automating certain shopping activities. The most popular HubSpot integrations in this area are WooCommerce, Shopify, Square, and DepositFix. A list of their features includes:

  • Segmenting and organizing contact lists, products, and orders
  • Syncing details on abandoned carts
  • Pre-made reports
  • Tracking and measuring performance
  • Centralized dashboards
  • Data analyzing
  • Automating e-commerce campaigns
  • Accepting payments on HubSpot landing pages
  • Sending receipts
  • Managing billing information
  • Integrating coupons
  • Automatic tax calculations

HubSpot sales integrations

Although the term sales can be applied to many apps, we’ll list what some of the most indispensable tools, such as PandaDoc, Stripe, Dialpad, and the HubSpot Google Sheets integration, bring:

  • Automating data syncing without code
  • Generating, auto-filling, and editing documents
  • Building proposals
  • Creating quotes
  • Electronic signatures
  • Customizing fields to sync and update
  • Unifying communication channels
  • Transcripts of calls and emails
  • Inbound and outbound calls
  • Syncing data across devices

HubSpot project management integrations

Here’s a short list of the top project management apps integrated with HubSpot: monday.com, Asana, Trello, Airtable, ClickUp, and Teamwork. Of course, the HubSpot to Excel integration is another tool that no manager will work without. Let’s take a look at the main advantages of these apps:

  • Managing contacts, companies, and leads
  • Customer onboarding
  • Managing all task management processes in one place
  • Easy assignment handoff between teams
  • Aligning team efforts
  • Syncing inbound marketing and sales activities
  • Creating charts, backup data, and wrapping up valuable reports

HubSpot API integrations

APIs define how apps communicate with one another. HubSpot allows developers to create a custom HubSpot integration that they need if it doesn’t already exist. To do this, they must have a developer account, gain access to API documentation, and build custom app connections best suited for their company. Every HubSpot integration already works on APIs, but sometimes you just need to adjust them to your workflows. Before venturing on such a large project, you can check out HubSpot API tutorials and some sample apps. Once you’re happy with the result, you can share your listing on their App marketplace!

HubSpot integration: advantages and disadvantages

The main advantages of integrating marketing apps with HubSpot include:

  • optimized workflows
  • improved data management
  • enhanced marketing capabilities
  • better decision-making insights
  • better productivity

Having all the apps you use connected in one place helps marketing teams make better decisions. Integrations bring great efficiency, and we must highlight how much time you can save by letting different software communicate, exchange data, and bring to your attention the most important facts. Doing all this by yourself is exhausting, but above all else can be a fertile ground for human errors. It’s also much easier to miss some good leads and lose potential revenue. Another advantage is the exceptional user interface and experience you’ll get. The HubSpot website is packed with guides to help you set up the perfect tool for your marketing needs.

However, what stands out as the major disadvantage is the cost of all these apps. Some of them have free versions, but if you want to reap all their benefits, you’ll probably have to dig into your pockets. Here’s a short list of other drawbacks:

  • Data sharing
  • App compatibility
  • Regular maintenance

Marketing teams collect and store vast amounts of sensitive data. No one has the time to read about the terms and conditions anymore, so security risks can happen if this matter is not properly managed. As for app compatibility, not all integrations may be compatible with your specific use case, which can cause issues or limit functionality. Finally, every tool requires updates, testing, and maintenance to ensure they keep functioning properly. This is busy work that is the price of using many apps. The result could be setting up a complex, integrated system, only not to use it after a while. 

All in all, you should try it out and see if it suits you. Revisit your activities, check if you need an app that connects them all, give it a try, and commit to it if it works!

  • Inna Shevchenko

    Head of Product Marketing at Coupler.io with over 15 years of versatile marketing experience under my belt. I am a strong believer in customer-centric marketing focusing on delivering value to users. Thus, my goal is to help businesses and individuals gain the most from their data using reliable and easy-to-use tools. In addition, I am a music lover🎵 and travel enthusiast✈️

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