Looker Studio Facebook Ads (Google Data Studio) Templates: 12 Reports to Try in 2023
With over 7 million advertisers actively promoting their businesses on Facebook, it is a reliable choice for establishing a social media presence. However, with so many businesses vying for attention, it’s important to ensure your ads are compelling and reach the right audience. One tool that can help businesses to analyze ads effectively is the Looker Studio template. Looker Studio turns your data into informative dashboards and reports that are easy to read, share, and change. Using these templates, businesses can easily analyze ad performance and make informed decisions about their ad spend based on data. This article will look at twelve of them from different providers.
No matter which option you select, rest assured you will get all the important information. Let’s delve into the details!
How can the use of the Looker Studio Facebook Ads template benefit advertisers?
A Facebook Ads reporting template is a tool that allows advertisers to track and analyze promotion performance and user actions. It provides insights into customer behavior, such as Facebook page visits and cart additions, specifically those actions taken after viewing ads. This information is crucial for retargeting efforts.
Compared to the native Facebook analytics functionality, using a Facebook Ads reporting template, specifically through Looker Studio, offers several benefits. It provides advertisers with a centralized dashboard where they can access, visualize, and analyze all their Facebook Ads data. It goes beyond the basic features of built-in Facebook Ads analytics, allowing for a more comprehensive understanding of ad performance.
Looker Studio is an excellent choice for Facebook Ads templates because it simplifies accessing and analyzing data. It offers a user-friendly interface and robust functionalities. By exporting data from Facebook Ads to Looker Studio, advertisers gain a holistic overview of their promotion campaigns to optimize their advertising strategies effectively.
How to choose the best Facebook Ads template in Looker Studio
How do you choose the suitable Looker Studio Facebook Ads template for your needs? You can find templates from providers such as Porter Metrics, Coupler.io, and Avian. These marketing reports are designed to work flawlessly with Facebook Ads and numerous social media plugins, ensuring smooth performance across platforms.
Setting up the report prototype is a breeze with just a few clicks. Simply choose the template you want to use, connect your marketing data sources, such as Facebook Ads, and customize your report to your liking.
Service providers offer a wide array of templates that cater to different requirements and preferences. These templates come in various types, including free and paid options, with different levels of detail, providing options for those seeking a general overview and those requiring more comprehensive and detailed insights.
You need to consider these main factors when selecting a template:
- Metrics. Look for reports that are the most relevant to you.
- Integrability. Check for built-in connectors to smoothly integrate the template with Facebook Ads.
- Visual appearance. Consider the layout options included in the template.
- Actionability. Look for Facebook Ads templates where you can quickly find the necessary information. For example, a template that highlights areas for improvement can be more valuable than one that presents data without formatting.
- Customizability. Observe all the possible customization options.
- Accessibility. Decide on paid or free templates. Some providers don’t have trials, and pricing plans may include monthly subscriptions.
- Interactivity. Check the additional features to filter data, enter queries, etc.
- Scalability. Check for the ability to add multiple FB Ads accounts or even scale the report with other advertising platforms.
- Usability. Look for Facebook Ads reports that are easy to navigate. Consider how easy it is to start using the template.
We are going to estimate and explore these factors for each template example.
Our choice of 12 Best Looker Studio Facebook Ads templates
These templates are highly regarded by agencies, startups, and companies worldwide for their ability to automate reports and integrate seamlessly with your FB Ads account. Let’s examine them in more detail.
Template #1: Facebook Ads Dashboard by Coupler.io
This Looker Studio Facebook Ads template empowers advertisers with insightful information to optimize their ad campaigns. It provides a high-level overview of key metrics, allowing users to track and analyze performance across various aspects of their Facebook Ads campaigns and gain insights into impressions, click-through rates (CTR), cost per acquisition (CPA), conversions, and more.
Connecting a Facebook Ads account with Looker Studio is made easy and accessible for advertisers, with a design that prioritizes simplicity. No extensive technical skills are required, making it user-friendly for both beginners and experienced marketers.
Coupler.io provides a built-in connector that ensures automatic data refresh schedules. Advertisers can configure the desired frequency, ensuring that the data in Looker Studio is always up to date. From monthly updates to refreshes every 15 minutes, your insights will be accurate and timely for effective analysis.
The template offers a comprehensive table displaying the performance of your campaigns with insights into purchase patterns across different countries, identifying regions with higher conversion rates, and examining user interaction with your ads.
The Coupler.io template boasts user-friendly charts and visuals, making tracking and interpreting key metrics easy. The template’s customizability allows you to tailor the reporting to your specific needs, ensuring you extract the most relevant insights for your campaign optimization.
Metrics display:
- Impressions
- CPM
- CPC
- CPA
- Action rate
- Amount spent
- Clicks
- Unique Clicks
- Avg. CTR
- Top ad sets by goal completion
- Top campaigns by goal completion
- Purchases to Signups
- Signups to Clicks
- Conversions: landing page views/ by country/over time, etc.
Template rating
| Integrability | ⭐⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Free |
Coupler.io offers a range of other Looker Studio integrations for advertisers. By connecting various advertising platforms, CRMs, and marketing tools, businesses can access a comprehensive suite of tools to support data-driven decision-making processes. Coupler.io also provides expert services to assist advertisers in building bespoke data analytics dashboards and reporting templates.
Template # 2: Facebook Ads E-Commerce template by DataBloo
This template costs 79 Euros and offers key takeaways into your ad performance. It offers user-friendly pages that clearly present your Facebook Ads data, with simple graphs and layouts.
DataBloo has developed an exceptional Looker Studio template that combines session, conversion, and Facebook Ad cost data within Google Analytics. It goes beyond the standard session and e-commerce conversion metrics; additional indicators are the cost per conversion, conversion rates, and return on ad spend (ROAS) based on site source and placement breakdown. You can also track your overall purchases and conversion rates, allowing you to make informed decisions about your ad budget allocation.
Analytics display:
- Cost
- Conversion
- E-commerce ROAS (Revenue from Facebook Ads / Cost of Facebook Ads)
- Transactions
- Revenue
- Sessions, etc.
Template rating
| Integrability | ⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐ |
| Accessibility | Paid |
Template # 3: Facebook Ads overall performance by Two-Minute Reports
The Facebook Ads Performance template is a fully loaded solution that provides marketers with a comprehensive set of KPIs for viewing and analyzing their Facebook Ads campaigns. With this template, you’ll have access to all the essential metrics needed to assess your campaign’s success.
Comparison graphs enable you to track and compare key metrics. By visualizing trends and patterns, you can identify areas of strength and areas that require optimization.
There is also the powerful component — the Ads performance feature, which allows you to delve into the individual campaigns and ads, accompanied by visual representations. The inclusion of images makes it easier to identify and evaluate the effectiveness of your creative assets.
Analytics display:
- Amount spent
- Impressions
- Conversions
- Clicks
- Cost per conversion, etc.
Template rating
| Integrability | ⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Free |
Template # 4: Google Ads vs. Facebook Ads comparison by Gox.ai
This template allows you to compare Google Ads and Facebook Ads using key metrics such as CTR, CPC, Clicks, and Conversions. The template presents the data through informative graphs and scorecards, providing a clear visual representation of the performance of both platforms.
A dedicated table designed explicitly for campaign KPIs measures essential metrics. To gain insights into the global origin of your clicks, the template provides GEO charts that illustrate the geographic distribution of your clicks. Additionally, the dashboard includes a bar graph that splits the clicks by device type.
Metrics display:
- Lead field
- The amounts spent
- Impressions
- Link clicks
- CTR
- Conversions
- CPC
- Conversion ranking scores, etc.
Template rating
| Integrability | ⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Free |
Template #5: Facebook Ads reporting template from AnalyticsHelp.io
This template is suitable for individuals with Facebook Ads data stored in a CSV or Google Sheet. By duplicating the existing report, you can easily map your metrics to the ones already included.
The template supports data from multiple sources, but setting it up may take approximately 2-3 hours due to the complexity of mapping your metrics.
Please be aware that the developers’ website might be experiencing technical difficulties, so the template may be unsupported. However, if you are comfortable with the setup process and are confident in your spreadsheet skills, it can still be a valuable resource for analyzing your Facebook Ads data.
Analytics display:
- Impressions
- CPC (link)
- Website leads
- Cost per Lead
- Amount spent
- Main KPIs by campaign
- Geographic Data
- Demographic & Time Data, etc.
Template rating
| Integrability | ⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐ |
| Accessibility | Free |
Template #6: Facebook Campaign Dashboard by Next Ad
This report from The Next Ad agency simplifies the process of uncovering info for your most recent Facebook campaign. It offers a comprehensive solution for companies and their clients by providing a customized cross-channel reporting dashboard.
The dashboard is designed to be customized according to the company’s preferences. With the insightful Funnel Overview tab, agencies can effectively analyze the performance of their client’s projects.
Analytics display:
- CPM
- CTR
- Reach
- Cost per result
- CPUC (cost per unique click)
- ROAS
Template rating
| Integrability | ⭐⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐ |
| Accessibility | Free |
Template # 7: Looker Studio Facebook Ads template from Catchr
This template provides an overview of your Facebook Ad campaign. Metrics displayed include outbound clicks by country, campaign-specific metrics, outbound clicks, etc. The Catchr connector in Google Data Studio enables other integration of various digital marketing data sources such as Google Ads and Instagram Ads.
Sharing options are available, allowing you to share your insights with others and work together in real time.
Analytics display:
- Spend
- Impressions
- Reach
- Cost per Mille
- Outbound clicks
- Click-through rate
- Adds to cart
- Purchases
- Conversion rate
- Purchases value, etc.
Template rating
| Integrability | ⭐⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Free |
Template #8: Facebook Ads e-commerce funnel report by Portermetrics.com
This template for Google Looker Studio allows you to effortlessly monitor your entire customer journey in Meta Ads, focusing on the e-commerce funnel.
Portermetric’s report provides a comprehensive view of the customer journey, starting from the initial impression and reach at the top of the funnel, all the way to the final conversions and purchases at the bottom of the funnel.
Data sources are included in the template, making it easy to set up. The template provides actionable dashboards that drive business outcomes.
Analytics display:
- Impressions
- Reach
- CPM
- Frequency
- Clicks
- CTR
- Landing page views
- Add-to-cart actions
- ROAS
- Cost per acquisition, etc.
Template rating
| Integrability | ⭐⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Free |
Template #9: Multi-Channel Attribution Dashboard by Windsor.ai
The Multichannel template offers insights into paid and non-paid media performance across different channels. It provides top-level data from various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and Bing Ads. The template is designed to be user-friendly, making it easy for technical and non-technical users to understand.
The template also allows for advanced customization, enabling you to include additional data sources beyond the default ones. It provides flexibility and can be adapted for various other sources of data.
Analytics display:
- Amount spent (Google, Fb, Bing, LinkedIn Ads)
- Goal completions (Conversions)
- Channel performance overview, etc.
Template rating
| Integrability | ⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Free |
Template # 10: Facebook Ads Template for Looker Studio by Avian
The Avian Facebook Ads Report template is a sought-after solution designed to cater to the needs of marketers who rely on Facebook Ads for their advertising campaigns. This template offers a detailed analysis of your campaign performance, allowing for a deep dive into different level metrics.
With a focus on accuracy, the template provides advertisers with an account of their costs and return on ad spend. Additionally, it offers a day-by-day breakdown of revenue, allowing for a detailed assessment of campaign performance over time.
The template offers the ability to break down performance by device, country, and age range. This segmentation enables advertisers to identify which audience segments are generating the best results.
The Avian report also includes a feature to view the long-term performance of your ad account and supports multiple ad accounts, allowing users to connect and aggregate results across their portfolios.
Metrics display:
- Reach
- CTR
- Clicks
- Impressions
- Amount spent
- Campaign performance, etc.
Template rating
| Integrability | ⭐⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Paid |
The template is free to access; however, a monthly subscription is required to connect to the data sources. The subscription fee for this template is $29 per month.
Template # 11: Facebook Ads Data Studio Template by OnePPC
Some templates from OnePPC are tailored for e-commerce companies and lead generation/ professional services. This example is specifically designed for Facebook Lead Ads.
The report includes a left-hand navigation menu and a menu bar for filtering data on each page by campaign name, campaign objective, placement, age, and gender.
The Overview report within the template summarizes key statistics at a glance. These charts include scorecards, allowing for easy data comparison within the selected calendar period. The template also incorporates a table, which can be customized to fit visuals and adjust the size if needed.
Analytics display:
- Campaign objectives
- Conversions
- Spend
- Revenue
- ROAS
- Lead Ads.
Template rating
| Integrability | ⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Free |
Template #12: Facebook Ads vs. Google Ads vs. LinkedIn Ads by Two-Minute Reports
This template is designed to accommodate multiple data sources, specifically Facebook Ads, Google Ads, and LinkedIn Ads. The report features a collection of scorecards displaying metrics for all three data sources.
The dashboard template includes a chart comparing cost and impressions. An impressions graph is provided to visualize the trend of impressions over time. Additionally, a geo chart represents the distribution of clicks worldwide.
Analytics display:
- Amount spent
- Impressions
- Conversions
- Clicks
- Cost per conversion, etc.
Template rating
| Integrability | ⭐⭐⭐⭐ |
| Actionability | ⭐⭐⭐⭐⭐ |
| Visualizations | ⭐⭐⭐⭐⭐ |
| Customizability | ⭐⭐⭐⭐ |
| Interactivity | ⭐⭐⭐⭐⭐ |
| Scalability | ⭐⭐⭐⭐ |
| Usability | ⭐⭐⭐⭐⭐ |
| Accessibility | Free |
Get peace of mind for reporting with a Facebook Ads Looker Studio template
If you’re looking to create impressive reports, Google Looker Studio is an excellent tool to use. You can connect your Facebook Ads using free or paid and manual or automated approaches. Using the templates provided, you can effortlessly connect to your Facebook Ads data source and begin monitoring your performance.
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Start 14-day free trialBy analyzing your campaign KPIs, you can gain insights into your audience, product sales, and the reach of your campaign. Selecting a handful of core performance metrics that speak to your campaign’s objectives is important.
These Looker Studio Facebook Ads templates can help you get started quickly and easily and lead you in data-driven decision-making for improving your campaign performance. You can streamline your workflow, save time, and concentrate on optimizing your campaigns to achieve superior outcomes. Keep up the great work!
