How to set up one Google Ads report that answers every question

Ten minutes from now, you’ll have a self-updating Google Ads report that covers spend, keyword health, conversions, and other metrics you need. And yes, with Coupler.io, it’s as straightforward as it sounds. Let’s build it.

Step 1: Get your Google Ads data flowing in Coupler.io

Use the iframe below with the Google Ads preset as the data source. You’ll be offered to create a free Coupler.io account with no credit card required. 

Then connect your Google Ads account to the data flow.

Choose what data to pull and how far back

Select the report type, e.g., Campaign performance. It pulls spend, CTR, CPC, conversions, and any other necessary metrics in a single query. You can also set the date range for your report period here. 

Shape the data so the report answers real questions

Google Ads pushes a pre-defined number of columns for each report type (e.g., Campaign performance has 112 columns). Here’s an example of how to make it useful fast: 

• Manage columns to keep only what matters: Campaign name, Status, Impressions, Clicks, CTR, CPC, Cost, Conversions, Conv. rate, Cost/conv., Impression share
• Filter, e.g., Campaign status = ENABLED and Impressions > 0 to cut out inactive campaigns
• Sort by Cost descending so your biggest spenders are always at the top
• Use formula fields to add ROAS (Conv. value / Cost) and CPA (Cost / Conversions) as calculated fields; they’ll appear as native columns in your destination
• Add Context for AI tools to help them clearly understand what the dataset contains. If you’re sending data to an AI tool like Claude or ChatGPT for analysis, this step is a must to ensure output accuracy. 

Step 2: Send the data to the reporting tools your team already uses

Choose the destination tool for your data, connect your account, and follow the simple setup guidelines. With Coupler.io, you can add multiple destinations from the same data flow and send your Google Ads data to several places at once.

Step 3: Make your report update itself

Set how often Coupler.io should pull fresh data. No manual exports or logging in to Google Ads to hit refresh.

Click Save and Run, and your report populates in under a minute. Share the link to the dashboard, spreadsheet, or AI conversation with your team or client. The data stays up to date on its own. Here’s what it looks like in Google Sheets.

Need a visual dashboard asap? Grab the pre-built Google Ads dashboard templates: spend, keyword health, and conversions already laid out. No building from scratch.

This is what your Monday morning reporting can look like. Set the connection up once, and by the time you’re back at your desk, it’s already there.

Set your Google Ads report building on autopilot

Try Coupler.io for free

No time for setup? Delegate it to AI. Open any AI chat you already use (Claude, ChatGPT, or other LLMs), describe your report in one sentence, and let AI build the data flow for you.

Article by

Yana Kryvosheina

A skilled IT content writer with a genuine passion for breaking down cutting-edge innovations and making them easy to understand, even for non-tech-savvy audiences. With more than 8 years of experience, I dive deep into topics like artificial intelligence, workflow automation, cybersecurity, data integration, and beyond to craft engaging blog posts, clear technical documentation, and thought leadership pieces that inform and spark curiosity in readers. Outside of work, I’m an enthusiastic amateur chess player, a dedicated dancer, and a poetry translator.