Both successful and unsuccessful Facebook ad campaigns can provide valuable insights into the hypothesis and decisions you make. However, this is only possible if you analyze the outcomes of your campaigns properly and efficiently.
In this regard, a Facebook Ads report template can be a reliable tool you can rely on. However, choosing between native and custom report templates is always a challenge. So, from our experience, we decided to explain when you should go with a native solution and the situations where custom Facebook Ads report templates may be better.
In this article, you can find 10 best Facebook Ads templates for digital marketing professionals, as well as an overview of native options.
Native Facebook Ad reporting template
It’s most likely that you were not aware of out-of-the-box Facebook Ads reporting templates. However, if you read our guide on Facebook Ads reporting, you’ll learn that you can create Facebook Ads reports using one of three design layouts i.e. templates: Pivot table, Trend, and Bar.
Pivot table template for Facebook Ads reports
A pivot table is a form of data organization to derive helpful conclusions easily. This Facebook Ads report template is basically a spreadsheet where columns represent Facebook Ads metrics, and rows – breakdowns. The report created using the pivot table template will let you get more details and granularity of your ads data. Here is what it may look like:
Trend template for Facebook Ads reports
Do you want to make your ads report somewhat visually appealing? Then you can check out the trend template, which includes a graph containing up to 10 lines. Lines show different breakdown segments. They stretch along the YX plane, where the X-axis represents the time interval, and the Y-axis – metrics. This Facebook Ads report template works well to compare metrics and understand trends. Here is what the report may look like:
Bar template for Facebook Ads reports
The third native template for Facebook Ads reports is a bar chart. Similar to the trend template, the bar report can contain up to 10 bars, each representing up to 3 metrics. The groups of bars are represented by breakdowns. This template is good for comparing metrics across different sets of your data. Take a look at an example:
Why you should use a custom Facebook Ads report template
If the Native Facebook Ads reporting templates can meet your reporting requirements, then go ahead. They are pretty good for basic reporting and can work for small projects. You can juggle them around, however, it’s most likely that they won’t fit for more or less advanced analytics, which can grant actionable insights.
Most advanced business users tend to go with custom reports they can build on top of the data exported from Facebook Ads. Usually, the flow looks as follows:
- Select a tool for your custom Facebook Ads report. The options vary from spreadsheet apps such as Google Sheets to BI tools such as Tableau. Optionally, you can opt for one of the dedicated Facebook Ads reporting tools.
- Integrate the chosen tool with Facebook Ads to get data imported recurrently. For this, you can use such ETL connectors as Coupler.io or similar.
- Build a custom Facebook Ads report. You can do this with your own resources or by involving third-party data services.
Of course, Facebook Ads report templates can significantly simplify this flow since you won’t have to build the report from scratch. All you need to do is just connect the template to your Facebook Ads account to import data. So, let’s see what options you can consider.
10 best Facebook Ad report templates
The key selection criteria for the chosen templates are the following:
- Integrability – the templates should be easily integrated with your Facebook Ads account.
- Usability – the templates should be easy to comprehend and use.
- Actionability – the templates should provide you with actionable insights.
Here is what we’ve got.
Facebook Ad report templates without signup required
1. Facebook campaign report – a template for Looker Studio
Tracking your campaign results is crucial to know how effective they are and whether any changes are needed. The Facebook Ads dashboard below gives you a complete overview of your campaigns, covering the most important metrics. You can filter your data by campaign to analyze the performance of each of them separately.
This is an automated template that allows you to instantly visualize your data. You just need to connect your ad account and Looker Studio account, and you will get a copy of this report with your Facebook Ads metrics.
The best thing about this dashboard is that it’s self-updating. It’s powered by Coupler.io, a popular solution for automating marketing reporting. Coupler.io regularly extracts fresh data from Facebook Ads and updates the metrics in the dashboard. You can specify a custom schedule for the updates and refresh the dashboard as often as every 15 minutes.
This will help you keep track of the key metrics in near real time, conduct continuous analysis, and make sure your marketing efforts bring good results.
Coupler.io is an all-in-one data analytics and data automation platform. It allows you to automate marketing reporting and bring all your ad data to one place for analysis. Coupler.io can collect data from 70+ business apps, transform it, and send it to data viz tools, spreadsheets, or databases.
2. Facebook Ads report template with cross-channel connectivity
Our next template is more versatile as it can be connected not only to Facebook Ads, but to other ad platforms as well. Except for Facebook advertising data, it can include various metrics from LinkedIn Ads, Instagram Ads, Google ads, and more.
This template is also powered by Coupler.io, which makes it auto-updating. This is a great way to gather all your marketing data in one place without any manual effort. This gives you an opportunity to track everything in real time, and you don’t need to check metrics on every platform separately. Also, such a marketing report is easy to share with clients and stakeholders.
The dashboard allows you to track such metrics as ROAS, CPA, CPM, conversion rate, and more. You can also apply different filters, select the needed date range, or view Facebook Ads data separately from other data sources.
This is a great way to gather all your marketing data in one place for cross-channel analysis. It gives you an opportunity to track everything in real time. Also, such a marketing report is easy to share with clients and stakeholders.
So, to sum up, Coupler.io can be used both as a Facebook Ads reporting tool and as a solution for building cross-channel PPC reports. Such a comprehensive dashboard will be especially useful for marketing agencies and for e-commerce companies running ad campaigns across different platforms.
For more ad templates, check our Template Gallery – it contains free templates for LinkedIn Ads dashboard, Google Analytics report, an more.
3. Facebook Ad campaign report template in Looker Studio
Similarly to the previous template, this campaign performance dashboard can include data from multiple ad apps. In addition to Facebook Ads data, you can also visualize metrics from Google Ads, LinkedIn Ads, and Microsoft Ads. So, if you use one or all of these advertising tools, you can get a universal dashboard to track campaign performance. You can keep track of such metrics as Cost, Clicks, Cost Per Click, Click Through Rate, Customer Acquisition Cost, and others.
The Facebook Ad report template is also built in Looker Studio, formerly the Google Data Studio. You can easily connect it to your Facebook Ads account using the Coupler.io ETL tool that allows you to automate data exports to one of the following destinations: Looker Studio, Power BI, Tableau, Google Sheets, ExcelBig, or BigQuery. So you’ll be able to make your Facebook Ads report self-updating without the need to feed data into it by hand. Make a copy of the template to start using it.
4. Spreadsheet Facebook Ads report template (Excel and Google Sheets)
While the previous templates were built in Looker Studio, this Facebook Ads template is made in a spreadsheet. It covers the most important metrics and provides you with a matrix for the crucial information to include in your report. Basically, this sheet contains raw data, so you can create another tab in this spreadsheet and create custom tailored report based on the information on the first sheet.
You can also use Coupler.io to connect Facebook Ads to this spreadsheet. In this case, Coupler.io will fetch the latest data from Facebook Ads automatically. This will make your spreadsheet auto-updating, and your report will be ever green – without you having to lift a finger.
This template is provided in Google Sheets, but you can copy it and use in Excel as well.
5. Facebook Ad reporting template in Google Sheets
If you get used to running reporting or analytics in spreadsheets, then check out this Facebook ad reporting template in Google Sheets by Supermetrics. The template contains a few tabs, with the first one dedicated to a high-level monthly report. Here you can see several ads metrics and their dynamics displayed with the help of sparklines in Google Sheets.
Other tabs are mostly spreadsheets without any visualizations. They show detailed campaign performance, monthly performance, device stats, and age & gender stats. You can connect this template to your Facebook Ads account with the help of Supermetrics. However, the connection flow is not as smooth as with Coupler.io since you’ll need to install the Google Sheets add-on.
6. Facebook Ad test report template in Tableau
Let’s get back to templates built with BI tools, such as Tableau. This Facebook Ads report template contains different ad performance metrics grouped by sections: campaign, ad set, and audience. In addition to bar and column charts, you can also see a scatter plot as a visualization for the Distribution of Ad Sets by Spent.
The template is a work by an analyst at Exness. She shared her template on Facebook Ads performance via Tableau Public so you can download and use it for your project. However, unlike the previously mentioned options, this one does not provide you with a data connector. So, you’ll have to handle the export of Facebook Ads data to the template yourself, for example, with the help of Coupler.io. You can easily automate exports of Facebook Ads data to either BigQuery, Google Sheets, or Excel. Any of these destinations can be directly synchronized with Tableau becoming a data source for your report.
Facebook Ad report templates that require a paid subscription
7. Facebook Ads performance template
This Facebook Ads Performance template gives you a complete overview of the most important KPIs. You can check how your Facebook Ads campaigns are performing, zoom in on details, and analyze your ad data.
The dashboard reflects such metrics as amount spent, impressions, conversions, clicks, cost per conversion, etc. It allows you to track changes over time and compare results to the outcomes received in previous periods.
8. Facebook Ads report template by Whatagraph
On the screenshot, you can only see a part of a long Facebook Ads Report: Traffic designed by Whatagraph. In total, it contains the following sections:
- Performance overview including the amount spent, number of impressions, CPC, CTR and other data.
- Engagement overview including comments, reactions, shares, etc.
- Ad performance including top campaign by CTR, top campaign by link clicks, and top 6 ads by link clicks.
- User insights and media
- User insights including data breakdowns by gender, age, and device.
- Media insights including platform placement metrics (spend, reach, link clicks, etc.)
The template is available in a view-only mode. To use it, you need to create a Whatagraph account first.
9. Facebook Ads report template by Swydo
Again, we’ve only shown a part of the Results Facebook Ads Campaign report template designed by Swydo. You can check out the long version in view mode.
The report provides you with the following information:
- A set of performance metrics such as impressions, clicks, CTR, etc.
- Purchases and cost per purchase (bar chart)
- Overall performance (table)
- Conversion performance (table)
- Campaign performance (table)
- Clicks by device (pie chart)
- Device performance (table)
- Historical table (table)
The template report is customizable, i.e. you can include pre-defined KPIs values and data visualizations (widgets). Also, it’s possible to include data taken from other sources, not only Facebook Ads, to get comprehensive insights across all paid campaigns you run.
10. Facebook Ads report template by DataMyth
And now, the last dashboard on our list of Facebook Ad reporting templates. We considered the options designed by Improvado, Dashthis, and other companies specialized in such solutions. However, in the end, the template provided by DataMyth got the most of our votes.
It’s a long report consisting of the following sections:
- Facebook Ads performance
- Platform and placement performance
- Objective performance
- Campaign performance
- Ad Set performance
- Ads performance
- Demographic performance
- Device performance
- Country/Location performance
Each section is accompanied by the Observations & Insights block which is generated based on the data imported and populated from Facebook Ads.
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Get data-driven insights from your Facebook Ads report template
Frankly, we don’t know which of these templates you’re going to choose. Maybe, the Google Sheets one will be a perfect choice for your team who may be used to running reports in spreadsheets. Or you may prefer the universal Facebook Ad reporting template by Coupler.io which allows you to combine data from multiple ad tools.
If none of the templates look good to you, or you want to tailor any of these to your specific needs, then feel free to contact the data analytics consulting service by Coupler.io. Our squad of data analysts can help you with any task related to data transformation or visualization. Check other Looker Studio Facebook Ads templates that we’ve collected for you.Good luck!Back to Blog