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Supermetrics Alternative That Makes The Difference in 2023

Supermetrics works well if you want to escape copy/paste hell by automating data exports from dozens of sources including Google Analytics, Facebook Ads, and others. However, it looks overpriced if your exporting needs are not that large. Therefore, it is feasible to go with a well-deserved Supermetrics alternative that will propose a similar ETL value but for less money. And there is already an option you can rely on.

What are the Supermetrics alternatives?

Supermetrics allows you to pull data from more than 70 sources including CRM and web analytics apps to around 12 data destinations. The cost of the cheapest pricing plan starts at $49. The closest ETL alternatives are more expensive and excel Supermetrics in the number of sources and destinations supported.

AlternativeNumber of sourcesNumber of destinationsPricing 
Stitch100+10Starts at $100
Funnel500+12Starts at $399
Coupler.io20+3Starts at $24

However, there is a cheaper alternative that can satisfy the needs of less demanding customers. Its name is

An alternative to Supermetrics you should try is a tool to automate ETL pipelines from multiple sources to Google Sheets, Excel, and BigQuery. Users can schedule data exports at a custom frequency, which is quite beneficial for reporting, data sharing, web analytics, backup copies, and other purposes. supermetrics alternative

With, you can load data from 25+ sources, including Facebook Ads, Shopify, Pipedrive, HubSpot, Airtable, and others. This lets you create a data collection in a spreadsheet or data warehouse. With the marketing data or other metrics that you export, you can create a custom reporting tool for your project. On the other hand, the functional versatility of allows you to implement it for different analytical purposes and even use it as a backup solution.

The frequency of data exports through the ETL pipelines can be set up to every 15 minutes. You can also create custom connections to the apps that are not currently supported using the JSON API integration.

The subscription plans are tailored for users with different exporting needs. provides a 14-day trial to check out all the available features and integrations!

The hallmark that distinct from Supermetrics is that it provides a single web app for all destinations supported. But this is not the only difference. Check out the recap of the comparison between Supermetrics and in the table below.

Supermetrics vs. Comparison table
70+Number of sources25+
12*Number of destinations3
$49Price starts from$24
14 daysFree trial14 days
YesReporting templatesNo
NoWeb app for all destinationsYes
By requestBigQuery as a destinationYes
HourlyMinimum frequency for automated refreshesEvery 15 minutes
YesEmail scheduleNo
NoData analytics consultingYes

* Destinations such as API, BigQuery, Snowflake, Amazon, and others are available separately upon request.

Supermetrics’ major advantage is the number of sources and destinations supported. Meanwhile, is more competitive in terms of pricing, data refresh frequency, and user-friendliness. Let’s explore this in detail below. benefits vs. Supermetrics

Web app: provides a web app, where you can set up connections between all sources and destinations. 

2 web app

Optionally, you can use the add-on for Google Sheets to manage the setup from the spreadsheet. However, the web app seems to be the most convenient way to manage your integrations or queries. From it, you can easily toss sources and destinations for your importers.

8 web app

In Supermetrics, you have to install the add-on for Google Sheets. If you want to load data to Excel, then you’ll need to install the Excel add-in. For Google Data Studio as the destination, you won’t have to install anything – the connector configuration will be carried out in the browser. Besides, for managing queries in Supermetrics for Google Sheets, you need to manipulate them in a separate tab called Supermetrics Queries.

7 supermetrics manage queries

For example, to remove a query, you need to delete its row. In general, it’s far more convenient to have all options in one place, just like allows you to.

Unlimited destinations for all plans: With any subscription plan you choose, you get access to all destinations. You can shuffle them easily without any limitations in your choice. Although only supports 3 destinations, the BigQuery data warehouse is available off-hand. 

Supermetrics supports three main destinations: Google Sheets, Excel, and Google Data Studio. Other options, such as BigQuery, Amazon S3, and others, are available by request. This means that you’ll need to send your requirements or questions to the Supermetrics sales team to get a quote for the chosen destination. 

Evergrowing list of sources: supports 25+ data sources vs. 70+ by Supermetrics. Both solutions allow you to import data and metrics from CRM apps, marketing platforms, accounting tools, and other sources. users can suggest new sources for production. This is not just a marketing trick – the team does take customers’ suggestions into account. For example, WooCommerce and MySQL data source connectors were initiated by existing users.

Customizable data refresh schedule: It’s good when you can export data automatically every hour. However, it’s even better if you can decrease the frequency to every 30 and even 15 minutes! lets you do this and customize the schedule in other ways. This is an essential detail to build a self-updating reporting tool or a marketing analytics dashboard.

Clear and flexible pricing: If you go to the pricing page, you have a clear picture of what you can have:

  • Three subscription plans + an option for custom requirements
  • Easy-to-understand terms for sources, limits, users, etc. 
  • Monthy/yearly pricing

To understand which subscription plan works best for your needs, just go with a free 14-day trial.

In Supermetrics, things do not work this way 🙂 You first need to choose a destination and then you’ll get pricing terms. And when you see it, you still need some clarification. The Contact sales button will probably solve the issue, but it’s not that user-friendly way to declare your pricing, isn’t it?

Data analytics consultancy provides data analytics consulting services including data visualization, business analytics, data automation, etc. So, they can help you with building dashboards, tracking finances, analyzing customers, performing marketing analytics, and many other things essential to making data-driven decisions.

Supermetrics instead offers a gallery of marketing reporting templates for its core destinations: Google Sheets, Google Data Studio, and Excel. They are absolutely free for Supermetrics users and let you optimize your reporting with marketing data. Some templates are tailored for specific sources, while others can be used for the data exported from different sources.

1 templates

It feels that your interest in functionality is growing. Then let’s check out this tool in action. functionality overview 

You can sign up to with your custom email, or Google, Microsoft, or Xero account, so no additional installation is needed. 

However, if you wish, you can install the add-on for Google Sheets and work with the configuration right from your spreadsheet. 

Unlike Supermetrics, where you create queries, in, you work with importers. An importer is an integration between a source and a destination. In some Supermetrics alternatives, these are named data source connectors.

Click the + Add new importer button, name your importer, select a source and a destination app, and complete the setup:


  • Connect your source application account. 
  • Configure the basic and optional parameters. They vary depending on the chosen source application. For example, for Xero, you need to select a data entity; for Google Sheets, you’ll need to choose a spreadsheet and a sheet.


  • Connect your destination application account.
  • Select a file and a sheet where to import data. This works for Google Sheets and Excel, whereas for BigQuery, you’ll need to enter the name of a dataset and a table.
  • Optionally, you can
    • Specify the first cell for the exported dataset. 
    • Select the import mode, replace, or append.
    • Add a column with the date and time of the last update.

Configuration of these two steps is enough if you want to export data one time. To automate exports on a schedule, toggle on the Automatic data refresh and customize the frequency for your updates. 

Note: Neither Supermetrics nor provides real-time automated data refresh. The minimum interval you can get with Supermetrics is every hour at the Enterprise plan.

 Here is an example of the Shopify to Google Sheets integration:

3 shopify integration

After each import, you can go from the web app to your Google Sheets or Excel spreadsheet, or BigQuery table. For this, there is a View Results button.

4 view results

Also, you can easily copy your importers. This is very useful for loading different data entities or data from multiple sources into one spreadsheet. vs. Supermetrics pricing 

Both tools offer a 14-day free trial period, so you can try them out without payment. As for the pricing model, Supermetrics and are very different.

The cheapest subscription plan starts at $24/month. The most expensive plan, Business, costs $249/month. You can pay monthly or annually. The latter will save you 25%. Of course, if you need to go beyond the Business plan limits, you can request a custom plan for custom pricing. pricing new

For each subscription plan, offers a set of sources. Only the Business plan offers all of them in one package. Meanwhile, if the chosen plan lacks the desired source, you can add it for an additional cost. For example, if you subscribed to the Squad plan and you need Salesforce which is only available at Business, you can request this source at customer support.

Supermetrics does not look preferable because its pricing model starts with a single connector to Google Data Studio for one data source for $49 per month! The Essential plan gives you 10 data sources for $119/month and the most expensive subscription costs $579/month.

supermetrics pricing

Similar to, Supermetrics allows you to add one more data source at $19/month 😉

And one more thing – no monthly billing is supported at Supermetrics. 

Supermetrics vs. features

Although looks better in terms of pricing and usability, it lacks some functionality that Supermetrics users have already gotten used to, for example, sending updated reports via email. So, let’s see what features both Supermetrics and its alternative can offer. features

More frequent data refreshing: Supermetrics provides schedule refresh for their data source connectors for up to every hour interval., however, allows you to refresh your exported data collection more frequently – every 30 or even 15 minutes! At the same time, neither of the tools supports real-time automated refresh.

Import mode: provides two options for your data import to the chosen data destinations: append and replace. When the replace mode is on, the entire dataset from the source will be loaded with every import and replace existing data. With the append mode, the tool loads the entire dataset as well but places it below the previously imported rows.

Combine sheets into one master view: When getting data from Google Sheets or Excel, you can select multiple sheets to be merged into one. This works well for sheets that have the same structure when you need to combine data into a master view.

It’s time to make a decision, and the following sections will definitely help you do this effectively.

Supermetrics features

Scheduled report updates via email: In Supermetrics, you can not only set up an automatic refresh of your queries but also get the updated reports to your inbox.

5 scheduled emails

Optionally, you can get an email notification if any of your scheduled queries fail to complete.

Filters: Supermetrics allows you to filter the end results of your query. Basically, you can choose a field, a logical operator (EQUALS, CONTAINS, etc.), and a value to filter by. 

Highlighting: You can highlight the highest or lowest values with green and red colors, as well as apply the scale – red-white-green or red-yellow-green. Of course, you can do all of that in the destination using, for example, conditional formatting in Google Sheets. But, in general, it is more convenient to do that within the app interface.

The Verdict – Supermetrics or with their pros and cons

Haven’t you already tried out Then go ahead! It has a number of pros you should consider:

  • All destinations are available
  • Automatic data refreshing every 30 and 15 minutes
  • One web app for all destinations
  • Flexible and clear pricing
  • Data analytics consultancy service

As for the cons, filtering is only available for specific sources, and less than 30 data sources are currently supported. 

Supermetrics, in turn, provides the following list of advantages:

  • Many data sources are supported
  • Scheduled updates via email
  • Free reporting templates and dashboards
  • Filtering options

The major Supermetrics cons are that pricing depends on the destination and there is no single web app for all destinations.

So, seems to be a worthy alternative to Supermetrics if the required data sources are supported. If you haven’t found the source you need, please fill out this form, and let us know which apps you’d like to add to our list of sources. Good luck with your data!

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