Best ETL Tools For Your Business in 2023
Data is a key component of every business. As they develop, businesses gather large amounts of data from customers, their internal operations, and third-party providers. However, when working with data, it’s easy to lose track of what’s essential.
Another pressing issue is sharing data between departments and with stakeholders. To avoid data silos, most companies have turned to ETL tools. These powerful solutions allow businesses to share information and scale data pipelines.
In this article, we are going to focus on ETL tools. Apart from explaining what ETL tools are and how they work, we will also compare some of the best solutions to help you find the right tool for your business.
Let’s start with the basics: What are these tools?
What are ETL Tools?
ETL tools are solutions that support the ETL process. ETL stands for extract, transform, and load. These tools extract data automatically from different sources, scrub it for quality and consistency, and load it into data destinations.
This type of software is crucial for data-driven organizations. Considering that data comes from various sources, it doesn’t have the same format. ETL tools can transform that data and load it from multiple sources into one destination. To consistently share information, data-driven organizations rely on ETL tools.
How do ETL tools work?
ETL tools make data easy to store and share between departments. This positively impacts data-driven decision-making, allowing professionals to grow and develop their businesses.
ETL tools extract, transform, and load data. Let’s explain each part of the process:
Extract: The first step of the ETL process is to extract information. An ETL solution takes data from wherever it is stored. The tool identifies what type of data it is and searches for the security controls that are in place to keep data safe. After that, the tool issues the right queries to read the data and also to see if any new data has been added or modified since the last extraction.
Transform: The second and most important step of the process is the transformation of that data. The tool scrubs the information, and it can make various changes, depending on your business needs. For example, data can be formatted or merged from one source with another one.
Load: Lastly, the “transformed” data is loaded into a destination system. Depending on the business, data can be loaded into a data lake or warehouse. It’s important to mention that ETL tools optimize the data so that it’s stored as effectively as possible. This means that they automatically erase any duplicate or erroneous data and only load the necessary information.
TL;DR: Top 5 ETL tools comparison table
Since this is a comprehensive 5000-word article, we’ve decided to create a short comparison table with the top 5 best ETL tools.
Want to find out more about these tools (and others)? Keep on reading!
| Free trial availability | Features | Connectors | Pricing | |
|---|---|---|---|---|
| Coupler.io | 14-day | 93 integrations, including Asana, BigQuery, Dropbox, Facebook Ads, Jira, etc. | From $49 monthly | |
| Oracle Data Integrator | No free trial | Out-of-box integration with databases, Hadoop, ERPs, CRMs,B2B systems, flat files, XML, JSON,LDAP, JDBC, ODBC | Pricing available on request | |
| CData | 30-day | 250+ enterprise data sources, including Salesforce, SAP, HubSpot, Snowflake, etc. | From $3,999/Year | |
| Query Surge | 30-day | 200+ data stores, including data bases, eCommerce platforms, and accounting tools. | From $5,747/year for subscription or $11,493 for perpetual/user | |
| Big Eval | 14-day | 100+ sources, including versatile applications and databases | From $69/month for Big Eval Lite |
Before we talk about the top 10 best ETL tool, let’s take a look at how ETL tools are classified.
Types of ETL Tools
There are 4 types of ETL tools that you can select from.
- Open-source
These ETL tools are free and can be used by any company. Since the source code is freely available, you can enhance or extend its capabilities to match the needs of your business. Each open-source ETL tool is different. That’s why you will see that open-source ETL tools vary in quality, ease of use, availability of support, and integrations.
Open-source tools are great for smaller businesses and for those who might not have the budget or the tech infrastructure to sustain enterprise software or a custom ETL tool.
Some of the most popular open-source ETL tools are:
- Talend Open Studio
- Hadoop
- Singer
- Cloud-based
Since IaaS (integration platform as a service) became so popular, many cloud service providers (CSPs) have included ETL tools in their infrastructure. As you might expect, one of the biggest advantages of using cloud-based ETL tools is their efficiency. Unlike Enterprise software ETL tools, cloud-based ones come with better availability, high latency, and elasticity. This makes them highly scalable. Furthermore, if the company also stores its data with the same CSP, then its data pipeline is fully optimized since all processes happen in the same place.
One disadvantage of cloud-based ETL tools is that they only work in the CSPs environment. This means the tools don’t support data from other clouds or from on-premise centers.
These are some of the most popular cloud-based tools:
- Coupler.io
- Google Cloud Dataflow
- Segment
- Enterprise software
These ETL tools are some of the most reliable and powerful. They provide a robust and mature interface and come with many features and integrations. However, if you want to integrate an enterprise ETL, you will need to have a bigger budget and hold a training session for your employees.
Here are a few of the most popular enterprise software ETL tools:
- IBM InfoSphere DataStage
- Oracle Data Integrator
- Informatica PowerCenter
- Custom ETL solution
If none of the other types of ETL tools is an option for you, then you might be interested in creating your own, custom ETL tool. Custom-built ETL tools are the perfect solution for companies with development resources. With general programming languages, you can create a tool that fulfills your needs. Of course, a custom tool comes with a lot of flexibility.
However, the main downside is the internal resources you need to allocate for this project. Keep in mind that creating the tool is not enough. You will require manpower for testing and maintenance as well.
To create a custom ETL tool, you can choose from these popular programming languages:
- Python
- SQL
- Java
10 best ETL tools for data integration
1. Coupler.io
Coupler.io is a data automation and analytics platform. The data integration/automation part is covered by the ETL functionality, namely the Coupler.io web app.
The number of integrations, including supported sources, is constantly growing, which means that you can scale your data warehouse by extracting data from more and more apps and databases. Coupler.io’s web app also comes with data automation and analytics capabilities, allowing you to create complex reports and easily visualize data.
Apart from its ETL functionality, Couple.io provides expert services. If you want to improve your data infrastructure or need consulting regarding data visualization, Coupler.io has 100+ data specialists & domain experts always available to help.
Coupler.io advanced ETL tool is easy to set up, and it doesn’t require previous training. However, if you have any questions, our support team is ready to lend a hand. Discover how easy it is to automatically export data from all of your favorite sources like Asana and LinkedIn Ads to BigQuery or Google Sheets.
Features block
- Automatic data refresh: You can set up schedules to import data with just a few clicks. Coupler.io will automatically update your reports or dashboards on the time-frequency you select, from hourly to weekly or monthly updates.
- Webhooks: You can trigger your imports from apps or events, and reversely, your importers can trigger external events.
- Data analytics consulting services: Make data-driven decisions with fresh, real-time data. You can review your business growth and health in an instant.
Connectors
- Cloud drives: OneDrive, Google Drive, etc.
- Databases: Airtable, MySQL
- CRM apps: Pipedrive, HubSpot
- Ecommerce: Shopify, WooCommerce
- Time-tracking and Project management apps: Asana, Clockify, Harvest
- Marketing apps: Mailchimp, Google Ads, LinkedIn Ads
- Spreadsheet apps: Google Sheets, Excel
Pricing policy
Coupler.io can be tested for free for 14 days. Since we are sure that you’ll spot the benefits of using this top-notch ETL tool, you can choose from these subscription plans:
- Starter: from $49 per month
- Squad: from $99 per month
- Business: from $249 per month
Coupler.io also provides data consultancy expert services. There are over 100 experienced consultants that can help you with your data-related activities, including data visualization. The price for each data consultancy project is estimated separately.
Who can benefit from this solution?
Coupler.io’s ETL tool is the perfect choice for any data-driven business. Small-to-medium businesses, agencies, and business analysts can use Coupler.io’s data visualization capabilities. Marketing specialists, project managers, financial experts, and small-to-medium businesses can benefit the most from using Coupler.io.
Use cases
Coupler.io is mostly used for reporting and analytics. It allows you to make your reports or dashboards self-updating due to the automatic data refresh on a schedule. For example, marketing experts or agencies can use it for ads campaign reporting since Coupler.io supports such data sources as Facebook ads, Google Ads, and LinkedIn Ads. Here is what your ad campaign performance dashboard may look like.
2. Oracle Data Integrator
A powerful ELT tool that comes with over 100 integrations is Oracle Data Integrator. There’s a small difference between ETL and ELT tools. ETL tools transform data on a separate processing server, while ELT tools transform data within the data warehouse itself.
As you might expect, this is enterprise software, and it’s designed for corporations and other large businesses. Oracle Data Integrator is a comprehensive data integration tool that allows you to extract, transform, and load data from various connectors.
Since it’s enterprise software, this tool is more complex and will require onboarding and a training session for your employees. It’s not extremely user-friendly, but it’s mature and reliable software. The latest version, 12c, provides superior developer productivity and improved user experience.
If you are already using other Oracle tools, including Oracle Warehouse Builder (OWB), it is the best option for you because it allows you to interconnect all of your tools, and creates a seamless end-to-end experience.
Features block
- Flexible and high-performance architecture: This is a powerful tool that comes with many connectors.
- Integrates with Oracle GoldenGate: It provides real-time data warehousing.
- All-in-one solution: Unifies data-based, event-based, and service-based integration in a single solution
Connectors review
- Big data and NoSQL: Google Data Catalog, Hive, Redis
- Marketing apps: Facebook Ads, Outreach.io, SendGrid
- Collaboration tools: Airtable, Asana
- CRM & ERP: Act CRM, Zoho CRM
- Accounting: ADP, Freshdesk
- eCommerce: Shopify, BigCommerce
- RDBMS: Impala, Sybase
Pricing policy
Since it is an enterprise software and its features can be used by various companies with different needs, pricing is available on request.
Who can benefit from this solution?
This is an ETL solution for corporations and enterprises. Also, it’s a good tool for large companies that already use Oracle solutions. It’s definitely not a solution for small-to-medium businesses or small agencies because it’s too complex.
Use cases
ODI can be used to populate a financial service data warehouse. When data is extracted from different sources, the ETL tool also performs quality checks to avoid corrupted or erroneous data entering the destination source/warehouse. Also, another common use case for technical teams is to pull data from cloud-based databases and load it to on-premises data warehouses.
3. CData Sync
CData is another sophisticated ETL tool that you can consider. With over 250 fully managed connectors, you have the flexibility to extract, transform, and load data in the systems and applications of your choice.
This tool allows you to go from fragmented data silos to centralized intelligence, which helps you unify data and share it between departments. CData Sync powers BI Reporting, data science, and operational analytics to easily spot the health and growth of your business. Since it provides no-code integration for all of your data, it is much easier to use than custom ETL tools.
Also, Sync comes with various support options if you need a helping hand. Apart from its extensive knowledge base, you can also request premium support via email or phone.
Features block
- Fully customizable ETL/ELT data transformation: You can customize the ETL or ELT transformation, depending on your needs.
- Runs anywhere: With CData Sync, you are not limited when it comes to the destination of your data. It provides cloud-to-cloud, on-premises-to-cloud, and cloud-to-on-premises integration solutions.
- Real-time Change Data Capture: You can see changes in data and receive fresh data any time you need it.
Connectors review
- Big data and NoSQL: Google Data Catalog, Hive, Redis
- Marketing apps: Facebook Ads, Outreach.io, SendGrid
- Collaboration tools: Airtable, Asana
- CRM & ERP: Act CRM, Zoho CRM
- Accounting: ADP, Freshdesk
- eCommerce: Shopify, eBay
- RDBMS: Impala, Sybase
Pricing policy
Apart from their 30-day trial, CData Sync comes with 3 paid plans:
- Standard: $3,999/year – 5 connections and up to 100M rows/month
- Professional: $9,999/year – 10 connections and up to 1BN rows/month
- Enterprise: Quote upon request
Who can benefit from this solution?
This is an advanced ETL tool for mature businesses and accounting or marketing agencies that operate with a lot of data. It can also be a good option for enterprises or corporations.
Use cases
Since it supports over 200 connectors, there are a lot of ways in which this ETL tool can be used. For example, accounting consultants or agencies can create reports by connecting Zoho Books or the ADP app and extracting and analyzing data. Also, project managers can export data from Asana, Monday.com, or other collaboration tools to create productivity reports.
4. Query Surge
QuerySurge is a performant data testing tool. It automates and analyzes your data validation and ELT testing.
The software can be used for various activities, including ETL testing, data warehousing, Big data testing, BI report testing, and data migration testing. QuerySurge is a more complex and technical solution, which means you need to have trained employees that can benefit from the product to the fullest.
This ETL tool focuses on four major roles in an organization:
- QA Testers
- ETL Developers
- Operations Team
- Data Analysts
Each one of these employees can use the tool for various activities and use cases. One of the major advantages of using a tool like QuerySurge is that you avoid human errors, which are common when working with data and have a negative impact on business growth.
Features block
- Data analytics dashboard: Always keep an eye on data health. You can build a customized dashboard to have a full overview of what’s important for you.
- Query Wizards: Both novice and experienced team members are able to validate data, with no SQL programming required.
- BI Tester: the BI tester is a fully automated end-to-end solution for testing from data sources through the Big Data lake to the Data Warehouse/Data Mart to the BI and Analytics reports.
Connectors review
- Big data and NoSQL: Amazon Athena, Azure Data Catalog
- Marketing apps: Facebook Ads, Salesforce Marketing, Google Analytics
- Collaboration tools: Airtable, Basecamp, Docusign
- CRM & ERP: Acumatica, Act-on
- Accounting: ADP, Quickbook
- eCommerce: BigCommerce, Magento
- Files and API: Box, Amazon S3
Pricing policy
QuerySurge comes with five free trial options:
- Trial in the Cloud: QuerySurge – 3 days
- Trial Download: QuerySurge – 15 days
- Trial Download: QuerySurge + BI Tester – 15 days
- Trial Download: QuerySurge + DevOps for Data – 15 days
- Trial Download: QuerySurge Proof-Of-Concept – 45 days POC
If you tried out the product and you think that it is the right fit for your business, you need to know that QuerySurge has two licensing models:
- Subscription – QuerySurge can be used for a 12-month term with options to renew. Support, bug fixes, and upgrades are included.
- Perpetual – you will own QuerySurge. The annual maintenance plan includes support, bug fixes, and upgrades.
Also, there are two options for users:
- Named user: Each user needs a license, and only one user can be added per license.
- Floating user: Multiple users can be added per license, and each user has its own ID number. This is a more flexible, yet expensive option.
For the subscription model, the prices start from $5,747/named user or $10,334/floating user (minimum 2 users). For the perpetual model, the prices start from $11,493/named user or $20,687/floating user.
Who can benefit from this solution?
This is a perfect tool for more data-driven companies. As you can see, the prices are a bit steep, so it’s more suited for larger companies with a well-developed tech team. As we’ve mentioned earlier, data architects, the operations team, ETL developers, and QA testers can benefit the most from using this tool.
Use cases
One of the most common use cases for QuerySurge is Unit Testing. The ETL developers can build Unit Test QueryPairs as ETL code is developed. This will help them test the code as it is committed in the development environment. Other common use cases include regression testing, data analysis, and operational monitoring.
5. BiG EVAL
BiG EVAL is an ETL tool. Apart from its simple ETL function, BiG EVAL also allows you to extend the automation of your projects.
Thanks to its easy-to-use tools and processes, BiG EVAL helps coordinate the collaboration between the technical team and the business experts.
If you are looking to “put data testing on autopilot,” then BiG EVAL might be the right tool for you.
This ETL solution guarantees benefits from day one thanks to its powerful automation capabilities. This product comes with many benefits, especially for data-driven projects, because it can increase the efficiency and accuracy of data testing.
Features block
- Testcase Execution: BiG EVAL can run test cases and quality checks both manually and automatically.
- Scripting: When none of BiG EVAL automated capabilities are enough, you can still trust scripting.
- Data Quality Management: It makes you capable of automatically applying ongoing quality checks onto your enterprise data.
Connectors review
- Applications: SAP R/3, REST API
- Cloud: Azure Analysis Services, Google Cloud Platform
- Data Analytics: Power BI, Analysis Services
- Data Warehouses: Hadoop, Hive
- Databases: MySQL, HBase
Pricing policy
After completing its 14-day free trial, you can select one of these price plans:
- BiG EVAL Lite – $69/month
- BiG EVAL Launch – $230/month/user
- BiG EVAL Scale – $450/month/user
- BiG EVAL Corporate – price on request
Who can benefit from this solution?
Just like Coupler.io, BiG EVAL is a fairly affordable ETL tool, which means it can be used even by small-to-medium businesses and agencies. However, it doesn’t come with many data sources/connectors. BiG EVAL is the perfect tool for data-driven tech startups and small-to-medium businesses.
Use cases
BiG EVAL has multiple use cases, including reporting, data migration, and data integration. However, one of the most common is data engineering. Your team can validate data and ensure the quality of the data processing systems. Also, BiG EVAL is really appreciated for helping businesses automate data testing processes.
6. Skyvia
Skyvia is a universal SaaS data platform with ETL capabilities. You can perform a wide range of data-related processes with the help of this universal cloud platform. The best thing? No coding is required for these data integration and management tasks. This means that Skyvia can be used even by team members who are not very tech-savvy.
Since it’s a cloud-based ETL platform, Skyvia comes with more flexibility and scalability for your data-driven projects. It eliminates the need for deployment and manual upgrades. With Skyvia, you can integrate, replicate, migrate, backup, share, and manage all of your business data under one dashboard.
Features block
- Real-time Data Access: This feature allows you to create a gateway to on-premise data, well-known interfaces to connect to SQL endpoints, and create web API endpoints without coding.
- Data Backup: Never lose important data with Skyvia’s data backup feature.
- Data Management: Run visually built queries or SQL commands against your databases and create automated reports in Excel and Google Sheets.
Connectors review
- Help Desk: Help Scout, Freshdesk
- Marketing automation: ActiveCampaign, GetResponse
- Payment processing: Stripe, Zoura
- CRM: Salesforce, Agile CRM
- Accounting: Freshbooks, Zoho Books
- eCommerce: BigCommerce, Recharge
- HR: Zoho People, Greenhouse
Pricing policy
Skyvia comes with four payment plans:
- FREE – Basic integration for a small amount of data – $0
- BASIC – Basic Data Ingestion and ELT scenarios – from $15/month
- STANDARD – ELT And ETL Scenarios – from $79/month
- PROFESSIONAL – Powerful data pipelines for any scenario – $399/month
Who can benefit from this solution?
Skyvia is a data platform that can be used by small-to-medium businesses, freelancers, and agencies, as well as larger companies. It might not be the best option for corporations since it doesn’t come with a lot of features like Oracle Data Integrator and QuerySurge.
Use cases
Since it is a universal data platform, there are multiple use cases for this product, such as data integration, migration, backup, and synchronization. For example, you can migrate data from one cloud (AWS) to another (Azure) for your eCommerce platform faster and without downtime. Since an eCommerce platform needs to have as little downtime as possible, migrating data efficiently is a big plus.
7. Fivetran
You can replicate your events, applications, databases, and files into a cloud warehouse with the help of Fivetran. This ETL tool is easy-to-use and reliable, making data integration a piece of cake.
It comes with a lot of connectors which makes it ideal for data-driven businesses.
This ETL tool allows you to centralize all of your data fast and efficiently to make data-driven business decisions. With a user-friendly interface, Fivetran is a powerful tool for businesses that care about their data.
Features block
- Custom data: Fivetran easily replicates custom data whenever it exists and is accessible.
- Data blocking: With data blocking, you can omit columns or tables from replicating to your destination.
- Data re-sync: When data from your source and from your destination get out of sync, you can perform a full re-sync to the existing data to sync it to the destination source.
Connectors review
- Databases: Oracle RAC, MySQL
- Support analytics: SugarCRM, Typeform
- Product analytics: Branch, Gainsight
- Finance and Ops Analytics: Workday HCM, Paypal
- Marketing analytics: Twitter Analytics, Reddit Ads
Pricing policy
There are four subscription plans, each with different features and benefits. All of them start out for free, and you only pay for what you use. However, the prices for each subscription plan are not disclosed:
- Starter – Achieve modern ELT for your application & file sources.
- Standard Select – For individuals automating ELT for small volumes of data.
- Standard – Centralize product and transactional data from your databases.
- Enterprise – Empower everyone with fast, secure, reliable data from all of your sources.
Who can benefit from this solution?
This is a great solution for small-to-medium businesses, agencies (accounting, marketing, finance), and larger companies. However, it might not be the perfect solution for larger tech companies since it doesn’t offer an on-premise solution.
Use cases
Fivetran comes with multiple use cases, among which database replication is one of the most popular. Also, marketing agencies can improve campaign performance with all-in-one marketing analytics by exporting data from various analytics platforms like Twitter Analytics and Google Analytics into one destination. Customer success and product teams can also collaborate and analyze product and customer data on one dashboard instead of using multiple analytics platforms.
8. Singer
If you are looking for a reliable open-source ETL tool, you should consider Singer. This free scripting technology enhances your data transfers between data storage and your organization’s applications. Information can be loaded from any source and loaded into any destination.
Of course, Singer is not a fully automated tool which means that you need a trained technical team for your data management and integration activities. Singer is sponsored by Stitch, which is another ETL tool that you will find at the end of our list.
Features block
- Unix-inspired: Singer’s taps (sources) and targets (destinations) are simple applications composed with pipes which mean you don’t require complicated plugins.
- JSON-based: Singer’s apps communicate with JSON, which makes them easy to work with and implement any programming language.
Connectors review
Since it is an open-source ETL tool, you can load information from any source to any destination by writing the commands. However, here are a few popular sources supported by Singer:
- Campaign Manager
- BigCommerce
- Bronto
- ChargeBee
- Ebay
- Gitlab
- Harvest
- Jira
- LinkedIn Ads
- Oracle
Pricing policy
Singer is an open-source, free ETL tool.
Who can benefit from this solution?
This is a great option for those who don’t have a budget for an ETL tool or are just starting out with their data-related activities. However, remember that you will need a more tech-savvy team or team member to create commands to extract data with Singer.
Use cases
The main use case for Singer is data extraction from various sources to different destinations. Since you can write your own commands, Singer is a fairly customizable tool. For example, a financial advisor can pull currency exchange rate data from Exchangeratesapi.io into a CSV file with a few simple commands.
9. Dataddo
Dataddo is a no-code, cloud-based ETL tool created to help both technical and non-technical team members to integrate data. Dataddo provides a reliable, scalable, and flexible platform since it is cloud-based. This tool connects data lakes, data warehouses, dashboarding tools, and cloud-based applications.
Dataddo’s engineering team takes care of all API changes. The team also proactively monitors and fixes pipelines, and builds new connectors free of charge in a few business days. With just a few clicks, you can extract, transform, and load data from various popular sources to your chosen destinations.
While it is highly advanced, this tool is easy to use and maintenance-free. Also, Datadoo puts a lot of emphasis on security, and that’s why their platform is SOC 2 Type II certified and compliant with all major data privacy laws.
Features block
- Data to dashboards: Connect any cloud platform to your dashboarding app
- Data anywhere: Extract data from any source and load it into any destination
- Headless Data Integration: You can connect to Dataddo API to get all of the integration in one tool
Connectors review
- Databases: MongoDB, AWS Aurora
- Marketing: Hubspot, SurveyMonkey
- Finance: QuickBooks, Teamleader
- Sales: Salesforce, Pipedrive
- Dashboarding apps: Zoho Analytics, Tableau
Pricing policy
Apart from its free subscription plan, which includes 3 data flows and allows you to sync data every week, you can select one of the following projects/feature plans:
- Data to Dashboards – Sync data hourly to any visualization tools – from $99/month
- Data Anywhere – Sync data between any sources and any destinations – from $99/month
- Headless Data Integration – Build your data products on top of the unified Dataddo API – custom price on request
Who can benefit from this solution?
This is a great solution for small and mid-sized businesses (up to 1000 employees). Also, marketing agencies and other small companies can try out the product. It’s an ideal platform for data engineers, BI analysts, and Finance officers.
Use cases
One of the most popular use cases is sending data to a dashboard app, like Dasharoo or Databox. You can extract data from multiple sources, transform it, and load it into your preferred destination dashboard. For product teams, this will allow them to gain a complete overview of product data instead of using various tools to track user behavior.
10. Stitch
Last, but definitely not least, Stitch is the final ETL tool that made it to the top. Stitch is a cloud-based data integration service that can rapidly move data from over 100 sources to data warehouses. Since it is a fully-managed ETL tool, no coding is necessary, making this a great tool even for people who are not tech-skilled.
Instead of spending time managing your data pipeline, Stitch helps you focus on discovering valuable insights from your business data. This tool is easy to use and indispensable for the tech tool stack of data teams. You can control and track your data pipeline easily because of Stitch’s transparent orchestration.
Features block
- Easy scheduling: With a few clicks, you can select how often and when you need your data replicated.
- Error handling: Stitch can detect errors in your data pipeline and will alert you. When possible, the tool will automatically resolve issues.
- Automatic scaling: Agile data-driven companies need a solution like Stitch that will automatically scale data volumes up or down.
Connectors review
- CRM apps: Pipedrive, HubSpot
- Ecommerce: Shopify, BigCommerce
- Project management apps: Asana
- Marketing apps: Mailchimp, Facebook, LinkedIn Ads
- Spreadsheet apps: Google Sheets, Excel
Pricing policy
After the 14-day free trial, you can select the right plan for you:
- Standard – from $100/month
- Advanced – from $1,250/month
- Premium – from $2,500/month
Who can benefit from this solution?
This is a great tool for mid-sized businesses and even larger companies or enterprises. Product Intelligence, Marketing, and Sales teams can benefit the most from using Stitch.
Use cases
Stitch can be used to deliver revenue insights within minutes to sales leaders. The sales team can export data from multiple sources, transform, and load it into their preferred dashboard to present complex reports and uncover invaluable insights. Also, financial analytics can export data from multiple finance and payment tools into one dashboard to make informed financial forecasting.
List of ETL tools out of the top
There are a lot of great tools that didn’t make it to our top. However, we’ve decided to include three powerful data integration tools that you can also consider when choosing an ETL tool.
- Azure Data Factory: This is a serverless data integration service that is fully managed. Since it is cloud-based, Azure Data Factory is flexible and scalable. Because of its pay-as-you-go policy, you get a cost-effective ETL tool.
- AWS Glue: Another great cloud-based ETL tool that helps you build and manage your data pipeline is Amazon’s AWS Glue. It is a customizable tool and can be used by both technical and non-technical team members. It supports different data processing methods, including ELT, ETL, and streaming.
- Pentaho: This is a codeless software that helps you prepare, build, deploy, and analyze data quickly and efficiently. Pentaho is a great tool for enterprises and large companies, but its Community Project plan can also be used by smaller companies.
How to choose ETL tools
Before choosing any tool for your business, you need to do a bit of digging and discover which solution best fits your current needs. For ETL tools, here are a few things you need to consider.
- Type: Decide which type of ETL tool is right for you. Cloud-based tools are more scalable and flexible, enterprise software tools are powerful and come with multiple features, open-source ETL tools are perfect for small, low-budget, technical teams, and custom tools are ideal for large, tech companies.
- The price: Of course, the price is one of the most important things you should consider before purchasing any tool. As you can see, there are a lot of tools for every budget.
- Usability: Most ETL tools come with various features that might help you integrate and manage data. Make a list of all of the tasks and activities you want to perform with the help of your ETL tool and see which one has them all and fits in your budget.
- Compatibility and connectors: Before choosing a tool, check to see if the software supports all of the sources and destinations you use.
- Management and control: Want to manage and control the tool completely? An enterprise or a custom tool might be the best option for you. Cloud-based and open-source tools are great for those who want a fully managed tool.
- Support: Each product comes with different support options. If you are looking for more support, then choose a tool that comes with live chat, email, and phone support. However, take into account that some tools have a fee for premium support.
Use ETL tools for your reporting and analytics
ETL tools can help you grow your business and improve your processes. Thanks to their features, you can integrate data and visualize it on a single dashboard. That’s why ETL tools can be used for reporting and analytics.
For instance, marketing agencies can extract data from various applications like Facebook Ads, LinkedIn Ads, Reddit Ads, and Twitter Analytics to create a complex PPC campaign report. Instead of checking various analytics tools, marketing professionals can have a complete overview on a single, more complex dashboard. Also, this makes it easier for reporting to stakeholders and agency clients.
Sales teams can also benefit from an ETL’s analytics and reporting capabilities. Sales professionals can extract data from various CRMs and financial tools, transform it, and load it into one dashboard. After that, they can create graphs and charts to report to managers or other departments.
Want to improve your data visualization and business analytics? Coupler.io provides expert services that will help you analyze data fast to make informed decisions and grow your business faster.
Increase our list of top ETL tools for data-driven decision-making
ETL tools are extremely useful for businesses that work with a lot of data and want to make data-driven decisions. In our article, we’ve presented 10 of the best ETL tools that can help you make data-driven decisions. Whether you are choosing a cloud-based ETL tool or an open-source one like Coupler.io, you are actually investing in the growth of your business. Instead of spending a lot of time on data integration and management, you can use that time to uncover data insights that will allow you to be more effective and scale your business.
At the same time, this list is not the final one and you can probably discover other solutions that will be ideal for your business or project. Good luck!
