Mailchimp tracks opens, clicks, bounces, unsubscribes, and delivery rates for every campaign you send. Exporting that data to a spreadsheet, dashboard, or AI tool lets you compare campaigns over time, spot what’s working, and report results to your team or clients. You’ll learn how to set that up with Coupler.io, use AI to ask questions about campaign performance, and explore ready-to-use dashboard templates for Mailchimp.
I’ll also cover manual options for exporting campaigns as PDF or HTML if you need to archive designs or reuse them in another platform.
Export data from Mailchimp with Coupler.io
Get started for freeHow to export Mailchimp campaign data for analytics or reporting with Coupler.io
To analyze your Mailchimp campaign performance, you need campaign data in a place where you can actually work with it. The Mailchimp integration by Coupler.io exports campaign report data with extended statistics to spreadsheets (Google Sheets, Excel), BI tools (Looker Studio, Power BI), data warehouses (BigQuery, PostgreSQL), and AI tools (ChatGPT, Claude, Gemini). No code required, and you can schedule automatic refreshes so the numbers stay up to date without manual re-exports.
In addition to campaigns, you can export various information about your Mailchimp audience (contacts) using Coupler.io. We’ve blogged about this in Mailchimp Export Contacts.
It only takes a couple of minutes to set up an integration that will export Mailchimp campaign data to the chosen destination automatically. You can do this in three simple steps.
Step 1. Collect your Mailchimp data
In the form below, select your desired destination and click Proceed. You’ll be offered to sign up for Coupler.io for free, and you won’t need to add your credit card number.
Then, follow the instructions to connect your Mailchimp account and select a data entity to export, for example, Campaigns report. Optionally, you can use the advanced filter to filter out the exported Mailchimp campaign data.
Coupler.io connects to 400+ sources, so if you’re running campaigns across multiple platforms (Klaviyo, HubSpot, Brevo, ActiveCampaign), you can pull that data into the same workflow and append or blend it in the next step.
Step 2. Preview and organize your Mailchimp dataset
In the next step, you can organize your Mailchimp campaign data:
- Hide unnecessary columns
- Filter and sort data
- Edit existing columns and add new ones
- Blend data if you connected more than one data source. Coupler.io allows you to add other Mailchimp accounts and merge data from both accounts in one dataset.
This step also controls what reaches AI tools later. If you plan to ask AI questions about your campaigns, filtering out irrelevant columns and hiding sensitive fields here means AI only works with the data you’ve approved. You can also add business context about your data at this stage, which improves the quality of AI-generated answers.
Tip: Adding context like your industry, campaign goals, or what each metric means in your workflow helps AI Agent and external AI tools give more specific answers instead of generic analysis.
Step 3. Load data and schedule refresh
Then, connect your destination account. Follow the in-app instructions to complete this step. For example, if you’re doing a Mailchimp export to Excel, you will need to connect your Microsoft account and specify where to load your data.
Note: Alternatively, you can use the Mailchimp Google Sheets integration or export Mailchimp to Google BigQuery.
Coupler.io supports multiple destinations from the same source, so you can send your Mailchimp campaign data to a spreadsheet for manual analysis and to an AI tool for conversational analytics at the same time. Just create an additional data flow for each destination.
Now, let’s set up a schedule for automated updates. Toggle on the Automatic data refresh, and set up a frequency for your automated exports of Mailchimp campaigns, for example, every hour from Monday to Friday.
Save and run the data flow. The exported records contain versatile information about campaigns, including their status, type, send time, subject line, archive URL, and more.
That’s it! Now you can manage your data and work with it in a spreadsheet, building custom reports, performing calculations, and conducting analysis.
Bonus step. Analyze Mailchimp campaign data with AI
Once your campaign data is flowing, you can ask questions about it directly inside Coupler.io using AI Agent. Type a question in plain English and get an answer backed by calculations. Coupler.io’s Analytical Engine queries your dataset, runs the math, and passes only computed results to the AI layer. AI doesn’t guess from raw data — it receives confirmed numbers.
A few questions you could start with:
Which campaigns had the highest open rate last quarter, and what did their subject lines have in common?
How does my click-to-open rate trend month over month? Are there months where engagement drops?
Which campaign type (regular, plaintext, A/B test) performs best for click rate?
Compare bounce rates across my last 20 campaigns. Flag any that exceeded 5%.
What's my average unsubscribe rate per campaign, and which campaigns were outliers?
If you prefer working in external AI tools like Claude, ChatGPT, or Gemini, you can connect your Mailchimp data flow through Coupler.io’s AI Integrations based on the MCP server. The same structured data and calculated results are available in the AI tool you already use.
The filtering and column management you set up in Step 2 control what AI sees, whether you’re using AI Agent or an external tool. AI never connects directly to your Mailchimp account. It only works with the dataset you have in Coupler.io.
Automate Mailchimp data export with Coupler.io
Get started for freeWhere you can export your Mailchimp campaign data
Coupler.io supports a range of destinations for your Mailchimp data, depending on how you want to work with it:
- Spreadsheets: Google Sheets, Microsoft Excel. Good for ad hoc analysis, pivot tables, and sharing raw data with teammates.
- BI and dashboard tools: Looker Studio, Power BI, Tableau, Qlik. Best when you need interactive dashboards or scheduled visual reports.
- AI tools: ChatGPT, Claude, Gemini, Perplexity, CursorAI, OpenClaw. For asking questions about campaign performance in plain language. You can also use the AI Agent directly inside Coupler.io without connecting to an external tool.
- Data warehouses: BigQuery, Snowflake, PostgreSQL, Redshift. For teams that centralize data from multiple sources and run SQL queries or feed BI tools from a single store.
What other Mailchimp data you can export
Beyond campaign reports, Coupler.io’s Mailchimp integration covers several other data entities:
| Data entity | What it includes |
|---|---|
| Campaigns | Campaign metadata: name, type, status, send time, subject line, archive URL |
| Campaigns report | Extended performance stats: opens, clicks, bounces, unsubscribes, delivery rate, click-to-open rate |
| Lists/Audiences | Subscriber lists with member counts, signup sources, and list-level stats |
| Members | Individual subscriber records: email, status, signup date, tags, merge fields, activity |
| Automations | Workflow automations with trigger details and email send counts |
This is useful if you want to combine campaign performance with subscriber-level data, for example, to track how engagement differs by audience segment or signup source.
Can I export Mailchimp campaigns as PDF or HTML with Coupler.io?
In the Mailchimp campaigns information that you exported using the Mailchimp integration by Coupler.io, there are two columns: archive_url and long_archive_url. They contain archive URLs of your campaigns. These can be useful if you want to get images from your Mailchimp campaigns, and save them as PDF or get their HTML code.
To do this, follow the link for the required Mailchimp campaign from any of these columns.
Your campaign will open in a new tab, for example:
Then, you can save it as PDF by clicking CTRL+P or Command-P (on Mac) => select Save as PDF.
The rest of the flow is intuitive and simple.
To get an HTML code of your campaign, just click Ctrl+U or Option+Command+U (on Mac) to view the page source. You can also download the campaign as an HTML file by right-clicking and selecting Save as…
Exporting campaigns using the Mailchimp integration by Coupler.io works well for multiple purposes, including Mailchimp analytics and reporting. At the same time, if you do not need such deep insights, you can simply export the content of your campaigns from the Mailchimp UI.
Analyze Mailchimp campaign performance with dashboard templates
Exporting campaign data is step one. To turn those numbers into something you can act on, Coupler.io offers ready-to-use Looker Studio dashboards for Mailchimp. Connect your accounts, and the dashboards populate automatically.
Mailchimp analytics dashboard
This dashboard gives you a two-page view of your email marketing performance.
The first page covers campaign metrics: a funnel from sends to clicks, engagement trends over time, and a side-by-side comparison of individual campaigns.
The second page of the Mailchimp dashboard focuses on your subscriber base, showing subscription changes, top acquisition sources, and audience geography.
The Mailchimp analytics dashboard template is free, and you can start using it by simply connecting your Mailchimp account. Coupler.io will handle the rest.
Mailchimp email performance dashboard for WooCommerce/Shopify
Mailchimp’s native reporting shows you opens, clicks, and bounces. It doesn’t show you whether those clicks turned into orders in your ecommerce store in Shopify or WooCommerce. Coupler.io offers a dashboard that connects both platforms to answer that question.
Mailchimp email performance dashboard for WooCommerce
Preview dashboard
Mailchimp email performance dashboard for WooCommerce
Preview dashboardThis reporting tool focuses on what can be measured reliably: delivery health, click activity, and revenue outcomes. You can track where the email-to-purchase funnel loses people, compare daily click volume against daily order totals, and monitor bounce trends before they trigger deliverability restrictions.
In addition to WooCommerce, Coupler.io also provides a Mailchimp dashboard for Shopify.
How to export a sent campaign with images from Mailchimp
Let’s start with the most straightforward way to pull data using the Mailchimp UI. It allows you to only export sent Mailchimp campaigns as a package. This package contains a CSV file with information about campaigns and the very campaigns in HTML and TXT files. To do this, go to Account & billing => Settings => Manage my data.
- Mark Campaigns as the data entity you want to export, select a time range for your data, then click Export Data.
- Once the export file is complete, you’ll need to download it.
As a result, you’ll get a ZIP file that contains a file campaigns.csv and a folder campaigns_content. In the folder, you’ll find TXT and HTML files of your campaigns.
Export Mailchimp campaigns from the UI
The logic of exporting campaigns from Mailchimp UI is the following:
- Preview a campaign content
- Save it as PDF or HTML file
There is no Export button for campaigns, only for email templates. Let’s check out how it works for all the cases.
How to export a Mailchimp campaign as a PDF
- Go to Campaigns => All campaigns, then click the drop-down menu next to the campaign you want to export and select View Email, View Landing page or another type of campaign you want to export.
You will see a content preview of your campaign. The rest of the flow you already know, but we’ll remind you just in case:
- Right-click and select Print… or use the shortcut (CTRL+P or Command-P (on Mac)).
- Then select Save as PDF.
- Finally, click Save.
How to export Mailchimp campaign to HTML
The flow is mostly the same as with exporting a campaign content as PDF. The only difference is that you need to save it as an HTML document.
- Go to Campaigns => All campaigns.
- Then, click the drop-down menu next to the campaign you want to export.
- Select View Email, View Landing page or another type of campaign you want to export.
- On the preview of your campaign content, right-click and select Save as.. or use a shortcut (CTRL+S or Option+Command-S (on Mac)).
- Finally, select a folder on your computer to download the HTML file.
How to export Mailchimp campaign template to HTML
As mentioned before, there is a dedicated button for exporting email templates in HTML.
You can find it if you:
- Go to Campaigns => Email templates
- Click the drop-down menu next to the Mailchimp campaign template you want to export.
- Click the button, then confirm the export by clicking Export Template.
The HTML file of your campaign template will be downloaded to your computer.
How to export a workflow campaign from Mailchimp
Let’s say you’ve created a workflow automation in Mailchimp that sends a welcome email every time you tag a contact with a ‘Lead‘ tag. You can’t export the entire automated workflow, but you can export the email content you use in it.
Go to the Customer Journey Builder of your workflow automation and click on the Send email step.
Then you can either click Edit Email Content or Preview:
- Edit Email Content – this will let you save your email as a template, which you can then export from the Email templates section as HTML.
- Preview – this will let you save your email in HTML or PDF format, as we explained above.
In our example, let’s click Edit Email Content. After that, you need to click the Save as Template button and name your template.
Your email campaign has been saved and you’ll find it in the Email templates section.
I’ve already described the flow to export templates from Mailchimp.
Can I export a Mailchimp campaign to another account?
You don’t have to export campaigns from one Mailchimp account to import them into another one. Instead, you can just share email templates!
- Go to Email templates, click the drop-down menu next to the template you want to export to another account, and click Share.
- You can share the template by email or URL. Choose the option you prefer.
Note: The template recipient has to add a campaign template to their account by clicking the Add to your Account button.
How to add a campaign to templates
If your campaign has not been saved as a template, then you need to do the following:
- If your campaign has already been sent, then you need to replicate it:
If your campaign is still a draft, click Edit.
- Then go to Edit Design.
- In the top-right corner, select Template => Save this design as a template.
Name it, and voila!
What’s the best way to export a Mailchimp campaign?
If you need to reuse campaign designs in another Mailchimp account or a different platform, the template and HTML export options covered above will do the job. The bulk UI export works for archiving sent campaigns.
For reporting and analytics, Coupler.io and its Mailchimp integration give you more to work with. Export campaign data to a spreadsheet or dashboard, use the ready-to-go Mailchimp dashboard templates, or ask AI Agent questions about campaign performance without building a single report. You’ll also get campaign archive URLs, so saving campaigns as PDF or HTML is still one click away.
Automate Mailchimp data export with Coupler.io
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