Depending on your needs, the methods to export Mailchimp campaigns will differ. Some users want to reuse their successful campaigns in other apps or platforms, so they need them exported in HTML. Other users may need their campaigns with images, so they will opt to export in PDF format. There is even a third category of users who would like to export all their Mailchimp campaigns to a spreadsheet.
In this guide, we explain all the options so you can choose the one that fits your needs best.
How to export a sent campaign with images from Mailchimp
Let’s start with the most actionable option to only export sent Mailchimp campaigns as a package. This package contains a CSV file with information about campaigns and the very campaigns in HTML and TXT files. To do this, go to Account & billing => Settings => Manage my data.
- Mark Campaigns as the data entity you want to export, select a time range for your data, then click Export Data.
- Once the export file is complete, you’ll need to download it.
As a result, you’ll get a ZIP file that contains a file campaigns.csv and a folder campaigns_content. In the folder, you’ll find TXT and HTML files of your campaigns.
How to export a campaign from Mailchimp to a spreadsheet
This option allows you to export not only sent Mailchimp campaigns or a single one but all your campaigns or even a filtered set of them to a spreadsheet. The method relies on the Mailchimp integration by Coupler.io.
Coupler.io is a data integration solution to schedule imports of data from multiple sources including Mailchimp into Google Sheets, Excel, and BigQuery. We’ve already featured it when we blogged about Mailchimp Export Contacts.
Let’s see how to export Mailchimp campaign data to an Excel workbook.
Set up an integration to export Mailchimp campaigns
Sign up to Coupler.io with your Microsoft account and click Add importer. Select Mailchimp as the source and Microsoft Excel as the destination.
- Connect your Mailchimp account and select Campaigns as the data entity. Optionally, you can filter the exported Mailchimp campaign data by the period of creation and by status.
- Since we’re doing a Mailchimp export to Excel, connect your Microsoft account, then select an Excel file and a sheet on your OneDrive to load data to. You can create a new sheet by typing a new name.
You can click Save and Run in the top-right corner of the page to export campaigns from Mailchimp right away, or you can automate exports on a schedule. FYI, you can do this at any time later.
Toggle on the Automatic data refresh, and set up a frequency for your automated exports of Mailchimp campaigns., for example, every hour from Monday to Friday.
The exported records contain versatile information about campaigns, including their status, type, send time, subject line, archive URL, and more. Here is what Mailchimp campaigns information looks like exported to a spreadsheet:
Can I export Mailchimp campaigns as PDF or HTML this way?
In the Mailchimp campaigns information that you exported using the Mailchimp integration, there are two columns: archive_url and long_archive_url. They contain archive URLs of your campaigns. These can be useful if you want to get images from your Mailchimp campaigns, and save them as PDF or get their HTML code.
To do this, follow the link for the required Mailchimp campaign from any of these columns.
Your campaign will open in a new tab, for example:
Then, you can save it as PDF by clicking CTRL+P or Command-P (on Mac) => select Save as PDF.
The rest of the flow is intuitive and simple.
To get an HTML code of your campaign, just click Ctrl+U or Option+Command+U (on Mac) to view the page source. You can also download the campaign as an HTML file by right-clicking and selecting Save as…
Exporting campaigns using the Mailchimp integration by Coupler.io works well for multiple purposes, from reporting to analytics. At the same time, if you do not need such deep insights, you can simply export the content of your campaigns from the Mailchimp UI.
Export Mailchimp campaigns from the UI
The logic of exporting campaigns from Mailchimp UI is the following:
- Preview a campaign content
- Save it as PDF or HTML file
There is no Export button for campaigns, only for email templates. Let’s check out how it works for all the cases.
How to export a Mailchimp campaign as a PDF
- Go to Campaigns => All campaigns, then click the drop-down menu next to the campaign you want to export and select View Email, View Landing page or another type of campaign you want to export.
You will see a content preview of your campaign. The rest of the flow you already know, but we’ll remind you just in case:
- Right-click and select Print… or use the shortcut (CTRL+P or Command-P (on Mac)).
- Then select Save as PDF.
- Finally, click Save.
How to export Mailchimp campaign to HTML
The flow is mostly the same as with exporting a campaign content as PDF. The only difference is that you need to save it as an HTML document.
- Go to Campaigns => All campaigns.
- Then, click the drop-down menu next to the campaign you want to export.
- Select View Email, View Landing page or another type of campaign you want to export.
- On the preview of your campaign content, right-click and select Save as.. or use a shortcut (CTRL+S or Option+Command-S (on Mac)).
- Finally, select a folder on your computer to download the HTML file.
How to export Mailchimp campaign template to HTML
As mentioned before, there is a dedicated button for exporting email templates in HTML.
You can find it if you:
- Go to Campaigns => Email templates
- Click the drop-down menu next to the Mailchimp campaign template you want to export.
- Click the button, then confirm the export by clicking Export Template.
The HTML file of your campaign template will be downloaded to your computer.
How to export a workflow campaign from Mailchimp
Let’s say you’ve created a workflow automation in Mailchimp that sends a welcome email every time we tag a contact with a ‘Lead‘ tag. You can’t export the entire automated workflow, but you can export the email content you use in it.
Go to the Customer Journey Builder of your workflow automation and click on the Send email step.
Then you can either click Edit Email Content or Preview:
- Edit Email Content – this will let you save your email as a template, which you can then export from the Email templates section as HTML.
- Preview – this will let you save your email in HTML or PDF format, as we explained above.
In our example, let’s click Edit Email Content. After that, you need to click the Save as Template button and name your template.
Your email campaign has been saved and you’ll find it in the Email templates section.
We’ve already described the flow to export templates from Mailchimp.
Can I export a Mailchimp campaign to another account?
You don’t have to export campaigns from one Mailchimp account to import them into another one. Instead, you can just share email templates!
- Go to Email templates, click the drop-down menu next to the template you want to export to another account, and click Share.
- You can share the template by email or URL. Choose the option you prefer.
Note: The template recipient has to add a campaign template to their account by clicking the Add to your Account button.
How to add a campaign to templates
If your campaign has not been saved as a template, then you need to do the following:
- If your campaign has already been sent, then you need to replicate it:
If your campaign is still a draft, click Edit.
- Then go to Edit Design.
- In the top-right corner, select Template => Save this design as a template.
Name it, and voila!
What’s the best way to export a Mailchimp campaign?
Let’s be honest – we don’t know :). Neither do the bloggers, because only you know exactly what you need to export a Mailchimp campaign for.
If you need to analyze your campaigns, then it’s better to export information about them to a spreadsheet. You will get their URLs and then you can easily save campaigns in PDF or HTML format.
On the other hand, if you just need to reuse some of your campaigns, for example, with another Mailchimp account or software, then you should probably use the template option. Anyway, choose what works best for you, and good luck!