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Ultimate Tutorial on How to Export Facebook Data

How often do you use Facebook? We use it a lot, connecting with our close friends, uploading pictures of our homemade dishes, and sharing details from our amazing trips. Other than that, more and more small and large businesses are using Facebook for brand awareness and promoting their products or services. All the above require adding new data to Facebook, but did you know you can export your data as well? Facebook gives us the tools to export our Facebook profile data or our page data, and even two ways to export business data. In this post, we’ll show you what data you can export from Facebook and how you can do it.

What data you can export from Facebook 

There is a lot of data that you can export from Facebook and many different ways to do it. Uploaded pictures, posts, insights, videos, comments, and much more from your personal and business accounts. Below, we will describe the process in detail of how you can export Facebook data for these categories:

  • Personal
  • Page
  • Friends
  • Birthday
  • Comments that you have been tagged in
  • Posts
  • Photos and Videos
  • Profile Search 
  • Facebook Group
  • Business page insights
  • Audiences
  • Analytics

How does Facebook confirm my identity when exporting data?

Before exporting any data from Facebook, it’s important to authenticate ourselves. There are two main ways to export data: 

  • By using the Facebook platform 
  • By using Facebook’s API to export data programmatically

When we’re using the Facebook platform, authentication is easy because we have already logged in to our account, thus Facebook has already confirmed our identity. If we want to export data programmatically, we have to create an app for it and receive an access token. 

How to export my personal data from Facebook

The most basic export you can do from Facebook is your profile data. Following the below instructions will help you download a copy of your photos, videos, posts, and comments all at once. All of your data can be exported in either HTML or JSON formats. In order to download a copy of your data from Facebook, do the following:

  • Click on the ▼ symbol at top right of Facebook, or on your image, or jump right into your Facebook Settings.
  • Click “Settings & Privacy” and then select “Settings” (you will be presented with the screen below).
  • Click “Your Facebook Information” on the left panel (as shown below).
  • Then click “View” in the option to “Download your Information”.
  • In the next screen you can select:
    • 1 – the date range
    • 2 – the export file format (HTML or JSON)
    • 3 – the Facebook data entity
    • 4 – the media quality option for your exported photos and videos, which we’ll describe in detail in the following section. 

The selected data can be any of the following: 

  • Posts
  • Photos and Videos
  • Comments
  • Likes and Reactions
  • Friends
  • Stories
  • Following and Followers
  • Messages
  • Groups
  • Events
  • Profile Information
  • Pages
  • Marketplace
  • Payment History
  • Saved Items and Collections
  • Your Places
  • Apps and Websites
  • Other Activity
  • Facebook Gaming
  • Interactions
  • Trash
  • Archive
  • Short Videos
  • Accounts Center
  • Campus
  • Rewards
  • Privacy Checkup
  • Ads and Businesses
  • Search History
  • Location
  • About You
  • Security and Login Information
  • Your Topics
  • Voice Recording and Transcription
  • Then, click on the “Create File” button. We suggest selecting specific exports each time so you can have your data available faster.  
  • As soon as the file is created, you’ll receive an email informing you that the export is complete.
  • Once finished, you can access and download the file by clicking the “Available copies” at the top of the page and clicking the “Download” button for the requested file. The file will be downloaded as a ZIP archive containing all the selected data in a JSON or HTML format based on your choice.

An example of the exported files in HTML format containing “Group” data is shown below:

In order to keep the size of the file to a minimum when exporting your data from Facebook, we’ll show you how to select each category and export your data in different files.

How to export my Facebook profile data

Our core Facebook profile data includes account settings, search history, locations, ad topics that are relevant to us, and any other information associated with our Facebook account. To export all these in a file, you need to follow the above standard procedure. When you reach the step with the “Download your Information” button, do the following:

  • Click the “Deselect All” button.
  • Scroll to the bottom of the page and only select the shown categories.
  • Proceed with the next steps and create your file.

How to export my Facebook Page data

Facebook Pages is a great feature that lets you interact with many users. To export your Facebook Pages data for the pages you’re an admin of, you can follow the standard process:

  • Click the “Deselect All” button.
  • Select “Pages” from the categories.
  • Proceed with the next steps and create your file.

How to export my Facebook Friends data

Another useful type of data you can export is your Facebook friends data. This export will contain information about all your friends, your received friend requests, and the friend requests you rejected. To export your Facebook friends data, follow the standard procedure:

  • Click the “Deselect All” button.
  • Select the “Friends” category.
  • Proceed with the next steps and create your file.

How to export Facebook comments that I have been tagged in

To download your comments, Facebook has a specific category that includes all comments you’ve posted on your own posts, on other people’s posts, or in groups you belong to. Unfortunately, due to privacy reasons, you cannot export Facebook comments that you have been tagged in as they are not your comments – they belong to people who wrote them.

To export your own comments, you can use the standard procedure:

  • Click the “Deselect All” button.
  • Select the “Comments” category.
  • Proceed and create your file.

How to export Facebook posts data older than 30 days

Facebook allows you to select your date range for the export or select the option to export all of your data at once. Please bear in mind that selecting a large period of time (1) or “All of my data” (2) will lead to bigger exports, especially if you are really active on the platform. For example, for active accounts with a lot of posts and media, the size of the file could be dozens of Gigabytes or even a Terabyte, and the time needed for the export will range from several hours to possibly even days. This is critical, especially if you need the exported file sooner rather than later or you don’t have enough space on your computer.

How to export my Facebook photos all at once

For most of us, Facebook can work as a timeline where we share many photos of the events of our lives – trips, a newborn child, or that amazing dish we just cooked for the first time. So, exporting Facebook photos and videos can be very important.

Exporting all your Facebook photos can help you backup and store them on your personal hard drive, and it’s really easy:

  • Click the “Deselect All” button.
  • Select the “Photos and Videos” category.
  • Proceed and create your file.

All photos and videos will be included in an archive ZIP file that contains your media within their respective folders.

Make sure you select the “Media Quality” you need. Higher quality means a bigger export file, but you can use your photos and videos for backup or to frame them. Lower quality will result in faster export, but is only suitable if you need to find something quickly and don’t care about quality.

How to export Facebook Profile Search data

Another great type of information to export is profile search data. Facebook has a log of what you searched through time and that could be useful to know your interests. If you want to find out, all you have to do is:

  • Click the “Deselect All” button.
  • Scroll all the way down and select the “Search History” category.
  • Proceed and create your file.

If you kept “HTML” as the selected format of the export, the results you’ll get will look like this:

How to export Facebook groups data

Many of us use Facebook groups to connect and share things with a large group of people. Exporting Facebook groups data will help you see what groups you’re part of, what you’ve shared, badges assigned to you, and much more. To export Facebook groups data, you can select the respective category from the list:

  • Click the “Deselect All” button.
  • Find and select the “Groups” category.
  • Proceed and create your file.

How to export Facebook birthday data to Google Calendar

Facebook can be very helpful for remembering our friends’ birthdays. It saves us from the awkward situation of being busy and forgetting that a friend is celebrating their birthday. Although it would be great to have Facebook birthday events synced with our favorite digital calendar, it is not currently natively supported by Facebook.

Birthday exports were available some time ago, but as Facebook updates their privacy policies, they removed this functionality. This is because birthdays are personal information and because of privacy reasons you cannot sync your connections’ birthdays to your calendar as they may not have approved it.

How to export my business data from Facebook

In the previous section, we showed you how you can export your personal data from Facebook. Many of us though use Facebook for business purposes as well managing a business page or running ads through the platform. In this section, we’ll show you how you can:

  • Export your Facebook Business Page insights data
  • Export your Facebook Audience data
  • Export your Facebook Analytics data
  • Automatically export your Facebook Business data day by day
  • Export your data in a specific time zone

Business data is usually exportable in CSV and Excel format, as opposed to personal data which we downloaded in HTML or JSON format. This is because business data are usually analyzed to improve performance or better understand your insights.

How to export Facebook Business Page Insights data

Pages are a critical part of your business or your interests. Through Facebook Pages, you can create a community for your business or interest, and have a place to interact with your audience, promote your work and/or share new findings. 

Facebook Insights contain important information for your Business page. To download this information you can follow the below steps:

  • From your News Feed, click Pages in the left menu.
  • Go to your Facebook Page.
  • Click “Insights” in the left menu.
  • Click “Export Data” in the top right.
  • Select a data type (Page, Post or Video data), file format (Excel or CSV) and date range. You may also need to choose a layout (e.g. if your data type is “Post” you may choose for a custom layout, All Page Post data, Post Reach or Post Engagement).
  • Click “Export Data” again.

How to export Facebook Audience data

When you’re running ads through Facebook, you usually target specific audiences. That audience could be females or males, specific ages, or certain interests. To export this kind of data and see how your ads are performing by each audience, all you need to do is follow the below steps:

  • Go to your Business Manager Campaign View.
  • Select “Reports” on the right side.
  • Click on “Age and Gender” report from “Standard Report” view.
  • Select your requested date range.
  • You can now see the “Audience” performance.
  • Click the “Export” button in the top right corner.
  • Name your report and select your preferred format (CSV, PNG, XLS or XLSX).
  • Click “Export” and download your report

How to export Facebook Analytics data

Facebook Analytics is the most important feature to evaluate the performance of your website. If you have installed a Facebook Pixel on your website, it collects basic user visit information, and by analyzing that data, you can figure out what works best for your website. To export Facebook Analytics data:

  • Go to Facebook Analytics.
  • Select your Pixel.
  • Find the graph of your choice and click “View Full Report”.
  • Select the graph you want to export, then press the “Export” button in the top-right corner.

You can repeat this process for every graph you want to export, and have all your data available in CSV format.

Automatically export Facebook Business Data day by day

A great way to export your data automatically daily is through programming. Facebook allows you to connect to their API and extract the information you need. But what if you are not tech-savvy enough to code? In this case, you can use the JSON Client by Coupler.io as a solution to schedule export of Facebook data to Google Sheets via API. You’ll need to sign in to Coupler.io and configure three high-level parameters:

  • Source – where to export data from
  • Destination – where to export data to
  • Schedule – automatic data exports on a custom schedule

Read our blog post “How to import Facebook Ads to Google Sheets” to discover how you can work with the Facebook API and get data to your spreadsheet. 

Besides JSON Client, Coupler.io provides a number of ready-to-use Google Sheets integrations including Airtable, Trello, Slack, and many more. 

How to export Facebook data in a certain time zone

Facebook recently announced customizable time zones. This means that you can set and change the time zone of each ad account and have your reporting based on your time zone. All you have to do is:

  • Go to your account.
  • Click “Settings“.
  • Select your time zone of preference.

Voila! You now have everything reported in your selected time zone and you can export your reports as needed.

What can I do with my exported Facebook data?

Now you’ve exported all this data, the real question is: what can you do with it? 

Well, for personal data, you can review, store (especially photos and videos), or even print some information, such as your conversations. You can watch your photos or videos the way you usually view media. If you chose to export everything in HTML format, you can open all your files with a modern web browser such as Google Chrome, Mozilla Firefox, Safari, or any other of your choice. If you exported posts and comments in JSON format, you have an even better option. You can convert the files to either CSV or Excel format and then upload them to a spreadsheet app such as Google Sheets. Then you can have all your posts and comments in a single page and read them whenever you want.

For business data, you can load it in Google Sheets and analyze it to optimize your actions. See what campaigns are the top performing, see when your business page had the most reach, what posts were the most popular ones, and what audience is the most active for your business.

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