Ivan Burban
Head of Marketing at Coupler.io with over 12 years of experience in digital marketing, SEO, and product management. All these years I've been helping SaaS businesses such as Stripo and Skylum grow fast and build proper workflows to increase company revenue. I believe that marketing is the first driver in business growth, and I'm happy to share my knowledge to help you grow from zero to unicorn status fast.
Articles by author
Affiliate marketing tutorials
How to Create a Profitable Affiliate Marketing Funnel
How to Become a Marketing Analyst
Marketing tutorials
How to Become a Marketing Analyst in 2025
Marketing Attribution Software
Dashboards, Tools
Top 5 Marketing Attribution Software to Use in 2025
Google Analytics 4 for Agencies
Dashboards
Best Practices for Agencies Using Google Analytics 4
Marketing tutorials
Data-Driven Marketing: Everything You Need to Know
Top PPC KPIs and OKRs
PPC tutorials
Top PPC KPIs and OKRs to Track for Your Business in 2025
Marketing Data Integration
Marketing tutorials
What is Marketing Data Integration, and Why is it Important?
Google Analytics 4 (Dashboard
Dashboards, GA4
How to Build a Pro Google Analytics 4 (GA4) Dashboard
How to Measure & Track SEO ROI
SEO tutorials, Dashboards
SEO ROI: What It Is & How to Measure It
Brand Marketing vs Performance Marketing
Marketing tutorials
Brand Marketing vs Performance Marketing: Differences and Similarities
