Ivan Burban
Head of Marketing at Coupler.io with over 12 years of experience in digital marketing, SEO, and product management. All these years I've been helping SaaS businesses such as Stripo and Skylum grow fast and build proper workflows to increase company revenue. I believe that marketing is the first driver in business growth, and I'm happy to share my knowledge to help you grow from zero to unicorn status fast.
Articles by author
Marketing Attribution Software
Dashboards, Tools
Top 5 Marketing Attribution Software to Use in 2025
Ivan Burban
Google Analytics 4 for Agencies
Dashboards
Best Practices for Agencies Using Google Analytics 4
Ivan Burban
Marketing tutorials
Data-Driven Marketing: Everything You Need to Know
Ivan Burban
Marketing Data Integration
Marketing tutorials
What is Marketing Data Integration, and Why is it Important?
Ivan Burban
Google Analytics 4 (Dashboard
Dashboards, GA4
How to Build a Pro Google Analytics 4 (GA4) Dashboard
Ivan Burban
How to Measure & Track SEO ROI
SEO tutorials, Dashboards
SEO ROI: What It Is & How to Measure It
Ivan Burban
Brand Marketing vs Performance Marketing
Marketing tutorials
Brand Marketing vs Performance Marketing: Differences and Similarities
Ivan Burban
Google Cloud Partner Advantage Program
Coupler.io updates
Coupler.io Joins Google Cloud Partner Advantage Program
Ivan Burban
Marketing tutorials
13 Marketing Awards Worth Applying To in 2025
Ivan Burban
Affiliate marketing tutorials
What Are the Biggest Affiliate Marketing Trends in 2025?
Ivan Burban