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The new era has begun: the release of the [web] version

Back in March 2020, one year ago, our team released the first public version of and made it available as a Google Sheets add-on on the Google Marketplace. At that time our product offered only five Google Sheets integrations and was available free of charge.

Since that time, has grown threefold in terms of the number of Google Sheets integrations (now it’s 15!), introduced paid plans, and worked continuously on improving the UI/UX of the add-on. Needless to say, our product and development team grew as well.

Today we announce the official launch of a brand new [web] version of our product that enables the creation of multiple integrations from the web interface, with no need to either install or use the Google Sheets add-on. [web] version’s structure

To create a [web] version that is intuitive and easy to use, our team held a number of UX testing sessions. So, let’s see what they created by taking a tour inside the web version. 

Here are the core product’s sections:

1. Importers

This page allows adding new integrations and managing the existing ones.

An importer is an integration that you create to enable data importing from one app (source) to another (destination).

2. Connections

This page enables managing connected accounts (sources and destinations) available in your organization.

A connection refers to an app’s account that a user connected to to enable data importing from one system to another.

As part of this page, introduces concepts such as:

  • Data source – is an application where a user exports data from. To perform the export, requires limited access to a data source. This access is provided through the “connection to a data source” process.
  • Data destination – is, on the other hand, an application a user imports data to. To perform the import, requires limited access to a data destination. This access is provided through the “connection to a data destination” process.

Other sections include: 

  • The Account usage page provides an overview of the key usage metrics for our product.
  • The Users page allows managing users of a given organization (account). 
  • The Billing page enables managing subscription plans and billing details.

Welcome the new [web] integration flow!

In this blog post, we’ll demonstrate the steps required to set up a simple Airtable to Google Sheets integration.

1. Name your importer.

2. Set up your data source: select an application to import your data from.

3. Provide a link to a shared Airtable view.

3. Set up your data destination: connect a Google Account you want to import data to.

4. Select a Spreadsheet and a Sheet to import data to.

5. Set up an automatic data refresh: set up a schedule for data refresh.

6. Save and run. That’s it!

Our plans for the future

We have finalized the product roadmap for the immediate future.

Our long-term goal is to turn into a data integration solution that supports multiple data sources and destinations (also referred to as  “many – to – many” project), and helps users bring all their information from different apps into a single place.

To achieve this, we are planning to introduce some changes to our product’s architecture that will enable adding new sources and destinations within a short period of time.

Below you can see the core areas we identified as the first steps to take in the direction of the “many to many” project planned for the next six months:

  1. Add Excel and BigQuery as the first two data destinations to complement the existing one (Google Sheets) 
  2. Keep expanding the number of Google Sheets integrations. If you have a request for an importer to be built, please email it to us at
  3. Implement new features and functionality that are called to enhance the user experience and performance of our product. 

For those who prefer using the add-on, we’ll keep maintaining and developing it as an important part of our product.

Of course, these are not the only projects our team is engaged in. Thanks to the active company-wide internal and external usage, new tasks (big and small) appear in our roadmap every day! 

Thank you to all 

Having launched in these vulnerable times, we are thankful to all of you for not being afraid to try a new tool, providing tons of feedback to our product team, and finally choosing it as the main data integration solution for your workflow. 

Your continuous support is what motivates us to move forward in making the most affordable, convenient, and smartest data integration tool on the market.

Among other goals, we want to embrace your productivity, help you save time and energy for other tasks while relying on our software to ensure the freshness of your data across all reports.

Our dream is to make the product people love! And we are not just dreaming about it. We’ve had our sleeves rolled up for almost two years to make sure this dream comes true.

Let’s connect: we want your feedback!

As always, if you have any questions or feedback, please email us at or schedule a call with one of our Product Managers, Julia Ryzhkova or Alex Paladiy.

You can also read the following resources and follow us on social media to keep track of’s progress:

Thank you one more time, and let’s keep rocking!

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