Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Facebook Ads
How Do Facebook Ads Work For Your Business
Ecommerce tutorials
Essential Ecommerce KPIs and Metrics to Grow Your Online Business
Net Promoter Score
Marketing tutorials
Ultimate Guide to What Net Promoter Score Is and How to Calculate NPS for Your Project
Instagram Ads
Types of Instagram Ads: What You Need to Succeed
Pinterest Ads
How to connect Pinterest Ads to BigQuery
Pinterest Ads
How to Export Data From Pinterest Ads on a Schedule
Instagram Ads
The Guide on How to Export Data from Instagram Ads on a Schedule
Instagram Ads
How to Connect Instagram Ads to Looker Studio
Amazon Ads
How to Export Amazon Ads on a Schedule
PPC Competitor Analysis
PPC tutorials
PPC Competitor Analysis: How to Gather Data and What Tools to Use
