Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Top 10 Instagram Ads Metrics Every PPC Specialist Must Track In 2026
- Instagram Ads
How to Get Started with Facebook Ads Reporting + Free Report Templates
- Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
- Facebook Ads
How to Build a TikTok Analytics Dashboard in 2026
- Dashboards
- TikTok
10 Best GA4 Alternatives to Consider in 2026 & Beyond
- GA4
How to Optimize Facebook Ads? Tips and Tricks for Higher ROI and ROAS
- Facebook Ads
