Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
PPC Optimization Checklist & 3 Tips
- PPC tutorials
PPC Analysis: How to Collect Data and What Tools to Use
- PPC tutorials
Essential Bing Ads Report Templates
- Microsoft Ads
How to Connect TikTok Ads to Looker Studio (Google Data Studio)
- TikTok Ads
Top 10 TikTok Ads Metrics Every PPC Specialist Must Track in 2026
- TikTok Ads
How to Automate TikTok Ads Reporting?
- TikTok Ads
