Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Facebook Ads Report Templates
Data visualization, Dashboards
17 Self-Updating Facebook Ads Report Templates
AI Impact on PPC
Dashboards, PPC tutorials
AI Impact on PPC: How Artificial Intelligence is Transforming Paid Advertising in 2025
PPC Reporting
PPC tutorials
The Complete Guide to PPC Reporting in 2025
PPC Budget Management
Dashboards, PPC tutorials
Guide to PPC Budget Management and Tracking
Conducting a PPC Audit
PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
PPC Optimization Checklist
PPC tutorials
PPC Optimization Checklist & 3 Tips
How to Succeed in Brand Advertising
Marketing tutorials
Your Guide to Brand Advertising in 2025: How to Make it Work and Measure Impact
Instagram Ads Analytics
Instagram Ads
Instagram Ads Analytics: How to Track and Analyze Performance
Optimize Google Ads Funnel
Google Ads
How to Create and Optimize Your Google Ads Funnel
Facebook Ads Funnel
Facebook Ads
How to Create and Optimize Your Facebook Ads Funnel
