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3 Ways to Get Your GA4 Data to Excel

Google Analytics 4 is the new analytics paradigm, and companies are rushing to migrate their existing Google Analytics implementation to it. Besides the new event-based tracking model, Google Analytics 4 came with an entirely new interface, which many people are finding hard to navigate.

If you are used to the old interface, you might be missing some reports or cannot analyze your data as easily as you used to. Worry not! In this article, we’ll go through 3 ways to connect GA4 to Excel and analyze them with a tool you feel comfortable with.

How to export data from GA4 to Excel using the Reports tab

The first way to get data from GA4 to Excel is by using the new Reports tab. Under this tab, there are many reports that you may frequently use. Let’s see in action how you can get the data from one of the reports to Excel:

  1. Go to the Reports tab.
  2. Select the report and the date range of interest, then click Share this report.
  3. Click Download File, and select the option Download CSV.

Here is what it looks like with visual accompaniment.

  1. Open your Google Analytics 4 homepage and go to the Reports tab.
01 ga4 homepage reports
  1. Select the report you want to export and the date range of interest. Then click Share this report.
02 ga4 share report
  1. From the right pane, select Download File. If the option isn’t available, please check your permissions with the account admin.
03 ga4 download file
  1. Select the option Download CSV.
04 ga4 download csv

Now, the raw data of your report is stored on your computer. The next step is to import this report to Microsoft Excel. To do so, you can just follow the below steps:

  1. Open Microsoft Excel and select File and Import from the top menu.
05 excel file import
  1. Select CSV and click Import.
06 excel csv
  1. Click Delimited as the data description then click Next.
07 excel delimited
  1. Select Comma as your delimiter and click Finish.
08 excel comma delimiter
  1. Your data are now loaded.
09 excel imported data

Congratulations! Your Google Analytics 4 data is now loaded in your Excel workbook and ready to be analyzed.

Export your Google Analytics 4 to Excel using the Explore tab

There are times when the standard reports of Google Analytics 4 might not be sufficient for your analytics needs. You might need a unique set of dimensions and metrics for your case study.

To export your unique set of dimensions and metrics, you can use the explorer tab available in Google Analytics 4. Let’s see an example of how you can export data from Google Analytics 4 to Excel this way:

  1. Open your Google Analytics 4 homepage and go to the Explore tab.
10 ga4 homepage explore
  1. Create your own custom exploration or select one of the premade ones. In this case, we selected Funnel Exploration.
11 ga4 funnel exploration
  1. Click the Download button in the top right corner and select CSV. If this button is not available to you, please contact the account administrator for the appropriate permissions to download reports.
12 ga4 exploration download

This is how you can use the Explore tab and export data from Google Analytics 4 to Excel. Your CSV is now downloaded, and you can follow the process in the previous section to import it to your Microsoft Excel workbook for further analysis.

Connect GA4 to Excel through BigQuery 

Google Analytics 4 comes with a great feature. It allows you to export your GA4 data to BigQuery. This way, you can have all your hit-level data available in BigQuery for further analysis. This is great if you are familiar with SQL, but even if you are not, there are still many advantages. 

If you haven’t set up your BigQuery export yet, you can follow this great guide on GA4 to BigQuery that will help you with a step-by-step process to get your data to BigQuery.

Then, the process is even easier as Coupler.io can help you automate exports of your data from BigQuery to your Excel workbook on a schedule without writing a single line of code. The process is rather simple:

Coupler.io is a data integration tool to import data from multiple sources such as BigQuery, Airtable, Facebook Ads, and others to Google Sheets, Microsoft Excel, and BigQuery. Coupler.io does not provide the Google Analytics 4 to Excel integration so far. However, if you feel that you need it, let us know about it.

Sign up to Coupler.io, click Add importer, and select the source and destination apps. In our case, these are BigQuery and Microsoft Excel.

0.1 bigquery excel importer

Then configure the connection to each of these.

Source

Select a .json key file
  • Then, enter the SQL query of the data you want to export to Excel. For example, let’s export data from Google Analytics 4 to Excel that we have in an entire BigQuery table. 
6.2 bigquery ga4 query

Our SQL query string will look like this:

SELECT * FROM `couplerio-demo.analytics_300876351.events_20220801`
6.3 sql query bigquery integration

Destination 

  • Connect to your Microsoft account and select a workbook on your OneDrive and a worksheet to load BigQuery data from Google Analytics 4 to Excel. You can create a new sheet if you wish. 
0.2 excel destination for ga4

Check out the optional parameters, such as Cell address / Range or Import mode, to optimize your data exports to Microsoft Excel.

Schedule

With Coupler.io, you can automate exports of data from BigQuery at a custom frequency, let’s say, every day at 5 PM. To do this, enable the Automatic data refresh and configure the interval, days of the week, time preference, and zone. This way, you’ll get your data from GA4 to Excel automatically on a schedule.

8 pipedrive export schedule

Finally, click Save and Run to launch your integration. Here is what the records exported from Google Analytics 4 to Excel through BigQuery look like:

0.3 ga4 data in excel

What is the best way to move my data from GA4 to Excel?

In this article, we went over three ways to move your data from Google Analytics 4 to Excel. Each way comes with its own flexibility and complexity. So, if you are wondering what’s the best way to move your data, the answer is simple: it depends on your use case.
If you are happy with a standard Google Analytics 4 report, then the Reports tab is the way to go. If you have something more advanced in mind and you can create the table using the Explore tab, then all you have to do is create the visualization and get your data to your Excel workbook. Last but not least, if you have a more advanced case requiring multiple data blends, then connect GA4 to Excel via BigQuery using Coupler.io.

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