How to Connect GA4 to Google Sheets Without Coding 

You already know that from July 1, 2023, Universal analytics or Google Analytics 3 property will no longer be available. A change will not come overnight, and you still have time to prepare for it. One aspect of such preparation is advanced reporting.

Many of you have exported reports from Google Analytics to visualize, build interactive dashboards, or process the insights in many other ways for one thing – to make data-driven decisions. Soon, you’ll need to export these reports from the GA4 property. So, it’s better to learn in advance what this data flow looks like. Our guide is meant to help you deal with this and explain how you can export data from Google Analytics 4 to Google Sheets.

What are the options to export GA4 to Google Sheets?

Natively, you can export a report from GA4 by manually downloading it as a CSV file. Then you can upload this file to Google Sheets to do the job. That’s the layman’s method that we’ll describe in the next section. However, it’s not that efficient, and you’d probably want to have something similar to the Google Analytics add-on for Google Sheets to automate exports on a schedule.

Luckily, such a method exists. You can use Coupler.io to connect GA4 to Google Sheets. With this automated integration, you can have your data regularly transferred to a spreadsheet without any manual effort. The integration is very easy to set up. It can be done in just a few minutes, and you won’t need any tech knowledge for this. Once you connect Google Analytics 4 to Google Sheets, Coupler.io will be refreshing your ad data in a spreadsheet automatically. We’ll explore this method in more detail later. If you are not interested in the manual method, you can jump to the How to connect GA4 to Google Sheets automatically section.

Google Analytics 4 to Google Sheets – layman’s method

• Select the report you want to export and click Share this report in the top right corner.

• Click Download file.

• Choose Download CSV and welcome your GA4 report exported as a CSV file to your computer.

The next stage is to upload this CSV file to Google Sheets. 

• Create a new sheet or open an existing one, then go to File => Import.

• Select Upload and select your file with the GA4 report.

• Select the Import location and Separator type, then click Import data.

That’s it. Here is what it looks like in Google Sheets:

This way of exporting data from Google Analytics 4 to Google Sheets is good if you do this rarely, for example, once per month. But it excludes any automation, meaning that it’s not fit for building any self-updating reports or dashboards. The next method will allow you to achieve this.

How to connect GA4 to Google Sheets automatically

As we’ve already mentioned, there’s no way to export from GA4 to Google Sheets automatically with the native functionality. However, this is possible with the help of third-party tools. In our example, we’ll show you how to connect GA4 to Google Sheets using Coupler.io – a popular data integration solution. It can help you export data automatically from more than 30 different data sources to Google Sheets, Excel, and BigQuery. In particular, it allows you to extract data from Google Analytics 4, Google Ads, Facebook Ads, LinkedIn Ads, Mailchimp, and many other sources. This gives you an opportunity to collect marketing information from different apps in one place and create cross-channel reports. 

Coupler.io is a solution designed for business users, such as marketing and sales professionals, so it’s very easy to use. You don’t need any tech knowledge to connect GA4 to Google Sheets with its help.

Here’s how to export data from Google Analytics 4 to Google Sheets automatically using Coupler.io.

• Create a Coupler.io account. In this case, it will be convenient to sign up using your Google account.

• Go to the My importers tab and click Add new. Select Google Analytics 4 as a source and Google Sheets as a destination.

• In the next step, connect your GA4 account and grant the requested access permissions. They are necessary for transferring your data to the spreadsheet.
• Then, select one of the Analytics accounts available in your Google Analytics account. Choose the property you want to export.

• After this, specify up to 9 Dimensions to exports and select the metrics you want to include. You can also specify the period for your report. By default, Coupler.io will export data for the last 30 days.

• If you want your report to have a separate row showing the minimum, maximum, and/or total values of the selected metrics, you can specify your preferences in the Summarize metrics field.

• Then, connect your Google Sheets account. If you used it to sign up, then it’s already connected and you’ll just need to select it from the drop-down menu.
• Select the spreadsheet and the sheet where you want to import your data.

• Select the import mode: Replace if you only want to have the latest version of your data in the spreadsheet, and Append if you need to track changes. The latter option will place the next version of your dataset below the previous one.

• Additionally, you can include data from another account or property or just data for other GA4 dimensions and metrics in the same report. To do so, use Coupler.io’s Data Stitching functionality. Once the source is configured, click the Add one more source button. Then, you will be able to connect a new data source or just select other parameters for the same GA4 account. This will allow you to load several datasets to the same destination file with just one importer.

• Once everything is ready, press Continue, then Save and Run. The exported data will appear in the selected spreadsheet. Here’s what it looks like.

• Additionally, you can turn on automatic updates, and your refreshed data will be automatically transferred from Google Analytics 4 to Google Sheets at the selected intervals. We will explain this in more detail in the next section.

How to export data from GA4 to Google Sheets on a schedule

You can use Coupler.io to have your GA4 data in the spreadsheet regularly updated. This is very convenient if you build custom reports, graphs, or dashboards in Google Sheets. When Coupler.io transfers fresh data from Google Analytics 4 to Google Sheets, the numbers in your reports or dashboard will be adjusted automatically to reflect the latest changes. Another reason to use this feature is for backup purposes. 

• Go to the Schedule section of your importer and toggle on the Automatic data refresh feature.
• Select the interval for the updates – from every month to every 15 minutes. You can also specify the days of the week and the time when you want your data to be refreshed automatically. For example, you can select Friday 9:00 AM if you are planning to work on a weekly report at that time. Or you can schedule the updates from Monday to Friday in business hours to closely track results and monitor your metrics in near-real time. You can easily adjust the schedule to your needs, and Coupler.io will regularly fetch the latest data from Google Analytics 4 to Google Sheets according to your schedule.

Now you know how to export data from Google Analytics 4 to Google Sheets automatically on a schedule.

How to connect GA4 to Google Sheets using an add-on?

Besides a web-based app, Coupler.io can also work as a Google Sheets add-on. ​​It mostly has the same functionality as the web version, but it’s more convenient if you want to manage your data imports directly from a spreadsheet. Here’s how to do this:

• Install Coupler.io add-on from the Google Marketplace.
• Open a spreadsheet where you want to import your GA4 report. Go to Extensions -> Coupler.io -> Open dashboard.

• Log in to your Coupler.io account using the credentials from the web app.
• After this, you’ll be able to configure your importer and schedule updates in the same way that we’ve already described for the browser version.

In addition to this, you can run or pause your GA4 importers manually directly from the spreadsheet. 

What is the best way of connecting GA4 to Google Sheets?

In this article, we’ve explored two different methods that allow you to export data from Google Analytics 4 to Google Sheets. The first one implies exporting data manually with GA4’s native functionality. The second one is setting up an automated integration with the help of a third-party tool, Coupler.io. 

Exporting data manually can be a rather good option if you don’t need to do this often. It’s free, it’s simple, and the necessary functionality is already integrated into your Google Analytics 4 account.

However, extracting data manually can turn into a tiresome and quite cumbersome process if you need to do this regularly. If you need to work with the latest GA4 data in the spreadsheet quite often, then, it’s best to connect GA4 to Google Sheets automatically and schedule updates. You will need to set up an importer only once, and after this, no more manual work is required. Another benefit of automation is that Coupler.io allows you to extract data from dozens of other apps and blend it with your GA4 data in a spreadsheet. This is perfect for creating cross-channel reports, self-updating dashboards, calculating custom metrics, and analysis.
If you wish to create advanced visualizations to present your data in the analysis-ready way, take a look at our guide on how to connect Google Analytics 4 with Looker Studio.