Author Ivan Burban

Ivan Burban

Head of Marketing at Coupler.io with over 12 years of experience in digital marketing, SEO, and product management. All these years I've been helping SaaS businesses such as Stripo and Skylum grow fast and build proper workflows to increase company revenue. I believe that marketing is the first driver in business growth, and I'm happy to share my knowledge to help you grow from zero to unicorn status fast.

Articles by author

Why Marketing Teams Need Automation

Data visualization, Data management

The Hidden Price of Manual Data Work: Why Marketing Teams Need Automation

Author Ivan Burban

Ivan Burban

Jul 9, 2025

Marketing Stack Landscape

Marketing tutorials

Understanding the Modern Marketing Technology Landscape: The Martech Stack Data Silo Dilemma

Author Ivan Burban

Ivan Burban

Jul 9, 2025

YouTube Ads vs Facebook Ads

Dashboards, Facebook Ads

YouTube Ads vs Facebook Ads: Which One Is More Suitable for Your Business?

Author Ivan Burban

Ivan Burban

Jul 8, 2025

GA4 Events to Meta Ads

Dashboards, Facebook Ads

Integrate Your GA4 Events to Meta (Facebook) Ads to Improve Ad Performance

Author Ivan Burban

Ivan Burban

Jun 25, 2025

Use Google Ads to grow your small business

Dashboards, Marketing tutorials

How to Use Google Ads for Small Business Growth: Strategy, Budget & Benefits

Author Ivan Burban

Ivan Burban

Jun 25, 2025

Unify Advertising Data

Facebook, Looker Studio

Cross-Platform PPC Analysis: How to Unify Your Advertising Data with Coupler.io

Author Ivan Burban

Ivan Burban

Jun 24, 2025

10 SEO Dashboard Examples and Pro Tips

SEO tutorials, Dashboards

Why You Need an SEO Dashboard: 13 Types to Consider

Author Ivan Burban

Ivan Burban

Jun 20, 2025

Dashthis Alternatives

Alternatives

Exploring Dashthis Alternatives for Advanced Reporting and Clear Insights

Author Ivan Burban

Ivan Burban

Jun 4, 2025

Marketing Funnel Report

Dashboards, Sales tutorials

Funnel Reporting Made Easy: How to Analyze Your Marketing Funnel with Coupler.io

Author Ivan Burban

Ivan Burban

May 26, 2025

Marketing Data Visualization

Data visualization, Marketing tutorials

Marketing Data Visualization – Reports and Dashboard For Wise Decision-Making 

Author Ivan Burban

Ivan Burban

May 26, 2025

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