Ivan Burban
Head of Marketing at Coupler.io with over 12 years of experience in digital marketing, SEO, and product management. All these years I've been helping SaaS businesses such as Stripo and Skylum grow fast and build proper workflows to increase company revenue. I believe that marketing is the first driver in business growth, and I'm happy to share my knowledge to help you grow from zero to unicorn status fast.
Articles by author
Search Console vs Google Analytics
GA4, Google Search Console
Google Search Console vs Google Analytics: What’s the Difference?
How to Build a CMO Dashboard
Marketing tutorials
How to Build a CMO Dashboard That Makes Sense
Top Conversion Metrics
Marketing tutorials
The Must-Track Conversion Metrics in Digital Marketing
2024 Results Roundup
Coupler.io updates
Coupler.io 2024 Results RoundUp? in Product Development, Marketing, and More
Business Intelligence for Marketing
Dashboards, Marketing tutorials
How to Use Modern Business Intelligence for Marketing
White Label Reporting
Dashboards, Data management
White-Label Reporting Quick Guide For Building Marketing Reports
Best Niches for Affiliate Marketing
Affiliate marketing tutorials
20 Best Niches for Affiliate Marketing in 2025
Klaviyo
A Simple Guide to Connect Klaviyo to Power BI
Dynamic Reporting
Dashboards
The Ultimate Guide to Dynamic Reporting: Advantages, Disadvantages, and Tools to Try
Facebook Ads Reporting Tools
Facebook Ads
10 Must-Have Facebook Ads Reporting Tools for Data-Driven Marketers
