Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
How to Create and Optimize Your Facebook Ads Funnel
- Facebook Ads
Advertising Funnel Rules & Tools
- Marketing tutorials
- PPC tutorials
How to Build A PPC Dashboard Without Actually Building It
- PPC tutorials
Your Guide to Setting up Bing Ads Analytics. What Metrics to Track and How to Customize Your Reports
- Microsoft Ads
Maximizing Your LinkedIn Ads Performance: A Guide to Measuring Success
- LinkedIn Ads
Your Guide to LinkedIn Ads Analytics: Metrics, Hands-on Tips, And Free Dashboard Templates
- LinkedIn Ads
