Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Borys Vasylchuk
Your Guide to Setting up Bing Ads Analytics. What Metrics to Track and How to Customize Your Reports
- Microsoft Ads
Borys Vasylchuk
Maximizing Your LinkedIn Ads Performance: A Guide to Measuring Success
- LinkedIn Ads
Borys Vasylchuk
Your Guide to LinkedIn Ads Analytics: Metrics, Hands-on Tips, And Free Dashboard Templates
- LinkedIn Ads
Borys Vasylchuk
The Power of Twitter Ads Analytics: Essential Insights for Marketers
- Twitter Ads
Borys Vasylchuk
Apple Search Ads Analytics: Native vs. Custom Dashboard
- Apple Search Ads
Borys Vasylchuk
How to Automate LinkedIn Ads Reporting if You’ve Never Done This Before
- Dashboards
- LinkedIn Ads