Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Guide to PPC Budget Management and Tracking
- Dashboards
- PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
- PPC tutorials
How to Create and Optimize Your Google Ads Funnel
- Google Ads
How to Create and Optimize Your Facebook Ads Funnel
- Facebook Ads
Advertising Funnel Rules & Tools
- Marketing tutorials
- PPC tutorials
How to Build A PPC Dashboard Without Actually Building It
- PPC tutorials
