Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Top 10 Google Ads Metrics to Measure PPC Performance + Free Dashboards
- Google Ads
120+ PPC Statistics and Benchmarks You Need to Know in 2025
- PPC tutorials
How to Connect Google Ads to Excel For Efficient PPC Reporting
- Excel
- Google Ads
How to Connect Facebook Ads to Excel And Automate Reporting
- Excel
- Facebook Ads
How to Connect Google Ads to Power BI For Automated PPC Reporting
- Power BI
- Google Ads
How You Can Export Google Ads Data to Google Sheets and Why
- Google Ads
