Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
How to Build an Instagram Analytics Dashboard: Key Metrics, Tips, and a Free Template
- Instagram Ads
15+ Expert Tips on How to Increase Your PPC ROI
- PPC tutorials
How Do Facebook Ads Work For Your Business
- Facebook Ads
Essential Ecommerce KPIs and Metrics to Grow Your Online Business
- Ecommerce tutorials
Ultimate Guide to What Net Promoter Score Is and How to Calculate NPS for Your Project
- Marketing tutorials
Types of Instagram Ads: What You Need to Succeed
- Instagram Ads
