Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
The Complete Guide to PPC Reporting in 2026
- PPC tutorials
How to Connect Google Ads to Looker Studio (Google Data Studio)
- Looker Studio
- Google Ads
16 PPC Metrics Every Marketing Specialist Should Track in 2026
- PPC tutorials
How to Load Data from Google Ads to JSON? – Three Methods Explained
- Google Ads
- JSON
120+ PPC Statistics and Benchmarks You Need to Know in 2026
- PPC tutorials
Your Guide to Google Ads Competitor Analysis
- PPC tutorials
- Google Ads
