Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Facebook Ads Metrics
Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
Top Google Ads Metrics
Google Ads
Top 10 Google Ads Metrics to Measure PPC Performance + Free Dashboards
PPC Stats & Benchmarks 2025
PPC tutorials
120+ PPC Statistics and Benchmarks You Need to Know in 2025
Automate TikTok Ads Reporting
TikTok Ads
How to Automate TikTok Ads Reporting?
How to Export TikTok Ads Data
TikTok Ads
How to Export TikTok Ads Data on a Schedule: Step-by-Step Guide
TikTok Ads
How to Connect TikTok Ads to Looker Studio (Google Data Studio)
Excel, Google Ads
How to Connect Google Ads to Excel For Efficient PPC Reporting
Excel, Facebook Ads
How to Connect Facebook Ads to Excel And Automate Reporting
Power BI, Google Ads
How to Connect Google Ads to Power BI For Automated PPC Reporting
Google Ads
How You Can Export Google Ads Data to Google Sheets and Why
