Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Export Facebook Ads Data
Facebook Ads
Guide to Exporting Facebook Ads Data
Facebook Ads Analytics
Facebook Ads
Unlocking the Power of Facebook Ads Analytics
Facebook Ads Templates in Looker Studio
Looker Studio, Dashboards
Looker Studio Facebook Ads (Google Data Studio) Templates: 21 Reports to Try in 2025
TikTok Ads Analytics
TikTok Ads
A Complete Guide to TikTok Ads Analytics
Twitter Ads Analytics
Twitter Ads
The Power of Twitter Ads Analytics: Essential Insights for Marketers
Google Ads Analytics + Templates
Google Ads
Guide to Setting up Google Ads Analytics
Apple Search Ads Analytics
Apple Search Ads
Apple Search Ads Analytics: Native vs. Custom Dashboard
Google Ads Competitor Analysis
PPC tutorials, Google Ads
Your Guide to Google Ads Competitor Analysis
TikTok Analytics Dashboard
Dashboards, TikTok
How to Build a TikTok Analytics Dashboard in 2025
Top 10 PPC Trends
Other, PPC tutorials
10 PPC Trends Changing The Advertising Landscape in 2025
