Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
BigQuery, Facebook Ads
What is the Best Way to Send Data from Facebook Ads to BigQuery?
Google Ads, JSON
How to Load Data from Google Ads to JSON? – Three Methods Explained
Dashboards, LinkedIn Ads
Load Data from LinkedIn Ads to Power BI: Step-by-Step Guide
Optimize Instagram Ads
Instagram Ads
How to Optimize Instagram Ads to Boost ROI in 2026
Instagram Ads Best Practices
Instagram Ads
12+ Instagram Ads Best Practices for 2026
Facebook Ads Templates in Looker Studio
Looker Studio, Dashboards
Looker Studio Facebook Ads (Google Data Studio) Templates: 21 Reports to Try in 2026
PPC Metrics You Should Track
PPC tutorials
16 PPC Metrics Every Marketing Specialist Should Track in 2026
Power BI, Amazon Ads
A Simple Guide to Integrate Amazon Ads to Power BI
Google Ads, PostgreSQL
How to Load Data From Google Ads to PostgreSQL? – Three Methods Explained
Google Sheets, Instagram Ads
How to Export Data from Instagram Ads to Google Sheets
