Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
How to Optimize Facebook Ads
Facebook Ads
How to Optimize Facebook Ads? Tips and Tricks for Higher ROI and ROAS
Facebook Ads Reporting
Facebook Ads
How to Get Started with Facebook Ads Reporting + Free Report Templates
Facebook Ads Report Templates
Data visualization, Dashboards
16 Self-Updating Facebook Ads Report Templates
Facebook Ads Analytics
Facebook Ads
Unlocking the Power of Facebook Ads Analytics
Google Ads Optimization
Google Ads
Google Ads Optimization: a Checklist and 12 Actionable Tips
Export Data from Google Ads
Dashboards
How to Export Data from Google Ads On a Schedule
Export Data from Microsoft (Bing) Ads on a Schedule
Microsoft Ads
How to Export Data from Microsoft (Bing) Ads on a Schedule
Conducting a PPC Audit
PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
Google Ads Report Templates
Google Ads
8 Must-Have Google Ads Report Templates for Marketers in 2025
Facebook Ads Metrics
Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
