Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Instagram Ads Best Practices
Instagram Ads
12+ Instagram Ads Best Practices for 2025
PPC Metrics You Should Track
PPC tutorials
16 PPC Metrics Every Marketing Specialist Should Track in 2025
Optimize Instagram Ads
Instagram Ads
How to Optimize Instagram Ads to Boost ROI in 2025
Marketing tutorials
KPI Tracking: What, Why, How, and Other Related Questions Explained in One Guide
Hands-on guide on LinkedIn Ads Analytics
LinkedIn Ads
Your Guide to LinkedIn Ads Analytics: Metrics, Hands-on Tips, And Free Dashboard Templates
Best TikTok Report Templates
Dashboards, TikTok
8 Essential TikTok Report Templates to Have in 2025
BigQuery, Facebook Ads
What is the Best Way to Send Data from Facebook Ads to BigQuery?
Export Data from TikTok
TikTok
How to Export Data from TikTok on a Schedule
Best GA4 Alternatives
GA4
10 Best GA4 Alternatives to Consider in 2025 & Beyond
Google Ads
How You Can Export Google Ads Data to Google Sheets and Why
