Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Build A PPC Dashboard
PPC tutorials
How to Build A PPC Dashboard Without Actually Building It
Microsoft Ads
Your Guide to Setting up Bing Ads Analytics. What Metrics to Track and How to Customize Your Reports
LinkedIn Ads Performance
LinkedIn Ads
Maximizing Your LinkedIn Ads Performance: A Guide to Measuring Success
TikTok Ads Analytics
TikTok Ads
A Complete Guide to TikTok Ads Analytics
Top TikTok Ads Metrics
TikTok Ads
Top 10 TikTok Ads Metrics Every PPC Specialist Must Track in 2025
How to Export TikTok Ads Data
TikTok Ads
How to Export TikTok Ads Data on a Schedule: Step-by-Step Guide
TikTok Ads
How to Connect TikTok Ads to Looker Studio (Google Data Studio)
PPC Report Templates
Dashboards
20+ PPC Report Templates You Can Get for Free or Buy in 2025
Facebook Ads Reporting
Facebook Ads
How to Get Started with Facebook Ads Reporting + Free Report Templates
Facebook Ads Metrics
Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
