Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Facebook Ads Analytics
Facebook Ads
Unlocking the Power of Facebook Ads Analytics
Facebook Ads Reporting
Facebook Ads
How to Get Started with Facebook Ads Reporting + Free Report Templates
Facebook Ads Metrics
Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
Facebook Ads Report Templates
Data visualization, Dashboards
18 Self-Updating Facebook Ads Report Templates
PPC Reporting
PPC tutorials
The Complete Guide to PPC Reporting in 2026
PPC Report Templates
Dashboards
20+ PPC Report Templates You Can Get for Free or Buy in 2026
TikTok Analytics Dashboard
Dashboards, TikTok
How to Build a TikTok Analytics Dashboard in 2026
AI Impact on PPC
Dashboards, PPC tutorials
AI Impact on PPC: How Artificial Intelligence is Transforming Paid Advertising in 2026
Google Ads Optimization
Google Ads
Google Ads Optimization: a Checklist and 12 Actionable Tips
Pinterest Ads
How to Export Data From Pinterest Ads on a Schedule
