Ivan Burban
Head of Marketing at Coupler.io with over 12 years of experience in digital marketing, SEO, and product management. All these years I've been helping SaaS businesses such as Stripo and Skylum grow fast and build proper workflows to increase company revenue. I believe that marketing is the first driver in business growth, and I'm happy to share my knowledge to help you grow from zero to unicorn status fast.
Articles by author
Google Analytics PPC Dashboard
Dashboards, GA4
How to Build a Google Analytics PPC Dashboard – Free Template & Tips
Marketing Data Destinations
Marketing tutorials
The State of Marketing Data Destinations: Trends and Benchmarks in Analytics Infrastructure
Ai insights for Marketers
AI
AI for Marketers: Finding Insights Humans Miss
Marketing Data Management
Marketing tutorials
How to Master Marketing Data Management For Smarter Decision-Making
Why Marketing Teams Need Automation
Data visualization, Data management
The Hidden Price of Manual Data Work: Why Marketing Teams Need Automation
Marketing Stack Landscape
Marketing tutorials
Understanding the Modern Marketing Technology Landscape: The Martech Stack Data Silo Dilemma
YouTube Ads vs Facebook Ads
Dashboards, Facebook Ads
YouTube Ads vs Facebook Ads: Which One Is More Suitable for Your Business?
GA4 Events to Meta Ads
Dashboards, Facebook Ads
Integrate Your GA4 Events to Meta (Facebook) Ads to Improve Ad Performance
Use Google Ads to grow your small business
Dashboards, Marketing tutorials
How to Use Google Ads for Small Business Growth: Strategy, Budget & Benefits
Unify Advertising Data
Facebook, Looker Studio
Cross-Platform PPC Analysis: How to Unify Your Advertising Data with Coupler.io
