Author Ivan Burban

Ivan Burban

Head of Marketing at Coupler.io with over 12 years of experience in digital marketing, SEO, and product management. All these years I've been helping SaaS businesses such as Stripo and Skylum grow fast and build proper workflows to increase company revenue. I believe that marketing is the first driver in business growth, and I'm happy to share my knowledge to help you grow from zero to unicorn status fast.

Articles by author

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How to Generate Leads with Facebook Ads

Facebook, Dashboards

How to Generate More Leads with Facebook Ads – Hands-On Practices + Dashboards

Author Ivan Burban

Ivan Burban

Oct 16, 2025

Email Marketing Funnel Analysis

Dashboards, Marketing tutorials

Email Marketing Funnel Analysis with Integrated Campaign Data

Author Ivan Burban

Ivan Burban

Oct 16, 2025

Action-Oriented Marketing Dashboards

Dashboards, Marketing tutorials

Designing Action-Oriented Marketing Dashboards That Drive Decisions

Author Ivan Burban

Ivan Burban

Oct 16, 2025

Marketing Data Pipelines

Dashboards, Data management

Build Marketing Data Pipelines: 7-Step Process + Tools Comparison

Author Ivan Burban

Ivan Burban

Oct 14, 2025
Facebook icon

Facebook Ads Geographic Performance Analysis

Dashboards, PPC tutorials

Geographic Performance Analysis for Facebook Ads Campaigns

Author Ivan Burban

Ivan Burban

Oct 14, 2025

Turn Data Into Action

AI, Dashboards

Turning Data into Action: The Complete Optimization Loop

Author Ivan Burban

Ivan Burban

Oct 13, 2025

AI-Driven Marketing Strategy

AI, Looker Studio

AI-Driven Marketing Strategy: Adapting Decision-Making to New Reality

Author Ivan Burban

Ivan Burban

Oct 9, 2025

Marketing Data Connectors

AI, Marketing tutorials

Best Marketing Data Connectors for Data Analysis and Reporting

Author Ivan Burban

Ivan Burban

Oct 8, 2025

New Data Sources in Coupler.io

AI, Dashboards

Coupler.io Product Update of October 2025: 240+ New Data Sources & AI Integrations

Author Ivan Burban

Ivan Burban

Oct 7, 2025

Guide on Customer Acquisition Analytics to Drive Revenue

Dashboards, Data management

Customer Acquisition Analytics: A Practical Playbook to Turn Data Into Revenue

Author Ivan Burban

Ivan Burban

Oct 6, 2025

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