Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Facebook Ads Report Templates
Data visualization, Dashboards
18 Self-Updating Facebook Ads Report Templates
Instagram Report Templates
Dashboards
Top 6 Instagram Report Templates to Analyze Your SoMe Performance (+Bonus)
Pinterest Ads
How to Export Data From Pinterest Ads on a Schedule
AI Impact on PPC
Dashboards, PPC tutorials
AI Impact on PPC: How Artificial Intelligence is Transforming Paid Advertising in 2026
Why Are Facebook Ads Not Converting?
Facebook Ads
Why Are Facebook Ads Not Converting? 8 Possible Reasons to Check
Facebook Ads Analytics
Facebook Ads
Unlocking the Power of Facebook Ads Analytics
Pinterest Ads
How to Connect Pinterest Ads to BigQuery For Automated Data Flows
Amazon Ads, BigQuery
What is the Best Way to Connect Amazon Ads to BigQuery
Google Ads Optimization
Google Ads
Google Ads Optimization: a Checklist and 12 Actionable Tips
Google Ads Analytics + Templates
Google Ads
Guide to Setting up Google Ads Analytics
