Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Looker Studio, LinkedIn Ads
How to Connect LinkedIn Ads to Looker Studio (Google Data Studio) – A Detailed Guide
Best free GA4 report templates
GA4
Top 12 Free GA4 Report Templates to Simplify Your Analytics and Drive Insights
Export Google Analytics Data
GA4
Ambitious Guide on How You Can Export Google Analytics Data
PPC Analysis
PPC tutorials
PPC Analysis: How to Collect Data and What Tools to Use
Facebook Ads Metrics
Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
Instagram Ads Best Practices
Instagram Ads
12+ Instagram Ads Best Practices for 2025
Top Google Ads Metrics
Google Ads
Top 10 Google Ads Metrics to Measure PPC Performance + Free Dashboards
Top TikTok Ads Metrics
TikTok Ads
Top 10 TikTok Ads Metrics Every PPC Specialist Must Track in 2025
Instagram Ads
Top 10 Instagram Ads Metrics Every PPC Specialist Must Track In 2025
PPC Stats & Benchmarks 2025
PPC tutorials
120+ PPC Statistics and Benchmarks You Need to Know in 2025
