Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Advertising Funnel Rules
Marketing tutorials, PPC tutorials
Advertising Funnel Rules & Tools
Bing Ads Report Templates
Microsoft Ads
Essential Bing Ads Report Templates
Build A PPC Dashboard
PPC tutorials
How to Build A PPC Dashboard Without Actually Building It
Microsoft Ads
Your Guide to Setting up Bing Ads Analytics. What Metrics to Track and How to Customize Your Reports
LinkedIn Ads Performance
LinkedIn Ads
Maximizing Your LinkedIn Ads Performance: A Guide to Measuring Success
Hands-on guide on LinkedIn Ads Analytics
LinkedIn Ads
Your Guide to LinkedIn Ads Analytics: Metrics, Hands-on Tips, And Free Dashboard Templates
Export Data from LinkedIn Ads
LinkedIn Ads
How to Export Data from LinkedIn Ads on a Schedule Automatically
Export Facebook Ads Data
Facebook Ads
Guide to Exporting Facebook Ads Data
TikTok Ads Analytics
TikTok Ads
A Complete Guide to TikTok Ads Analytics
Twitter Ads Analytics
Twitter Ads
The Power of Twitter Ads Analytics: Essential Insights for Marketers
