Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Twitter Ads Report Templates
Dashboards, Twitter Ads
Top 5 Twitter Ads Report Templates in 2026
Top 10 PPC Trends
Other, PPC tutorials
10 PPC Trends Changing The Advertising Landscape in 2026
Export Data from TikTok
TikTok
How to Export Data from TikTok on a Schedule
Power BI, Microsoft Ads
How Do You Integrate Bing Ads to Power BI? A Guide for Busy Marketers
Microsoft Ads
How to Connect Microsoft Ads (Bing Ads) to BigQuery
BigQuery, Facebook Ads
What is the Best Way to Send Data from Facebook Ads to BigQuery?
Google Ads, JSON
How to Load Data from Google Ads to JSON? – Three Methods Explained
Dashboards, LinkedIn Ads
Load Data from LinkedIn Ads to Power BI: Step-by-Step Guide
Optimize Instagram Ads
Instagram Ads
How to Optimize Instagram Ads to Boost ROI in 2026
Instagram Ads
Top 10 Instagram Ads Metrics Every PPC Specialist Must Track In 2026
