Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
BigQuery, Google Ads
How to Connect Google Ads to BigQuery: Best Ways to Import Your Data
Dashboards, Tableau
Export Google Ads to Tableau – All Options Explained
BigQuery, LinkedIn Ads
LinkedIn Ads to BigQuery – How to Connect Apps with and without Coding
Increase Brand Awareness
Facebook Ads
How to Increase Your Brand Awareness With Facebook Ads In 2026
Instagram Ads
Top 10 Instagram Ads Metrics Every PPC Specialist Must Track In 2026
Facebook Ads Reporting
Facebook Ads
How to Get Started with Facebook Ads Reporting + Free Report Templates
Facebook Ads Metrics
Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
PPC Reporting
PPC tutorials
The Complete Guide to PPC Reporting in 2026
PPC Report Templates
Dashboards
20+ PPC Report Templates You Can Get for Free or Buy in 2026
TikTok Analytics Dashboard
Dashboards, TikTok
How to Build a TikTok Analytics Dashboard in 2026
