Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
How to Optimize Facebook Ads
Facebook Ads
How to Optimize Facebook Ads? Tips and Tricks for Higher ROI and ROAS
Microsoft Ads
Connect Bing Ads to Looker Studio (Google Data Studio) Easily
LinkedIn Ads Report Templates
LinkedIn Ads
10 LinkedIn Ads Report Templates to Maximize Your Campaign Results
Google Sheets, TikTok Ads
How to Connect TikTok Ads to Google Sheets
Google Ads Report Templates
Google Ads
8 Must-Have Google Ads Report Templates for Marketers in 2026
Twitter Ads Report Templates
Dashboards, Twitter Ads
Top 5 Twitter Ads Report Templates in 2026
Top 10 PPC Trends
Other, PPC tutorials
10 PPC Trends Changing The Advertising Landscape in 2026
Export Data from TikTok
TikTok
How to Export Data from TikTok on a Schedule
Power BI, Microsoft Ads
How Do You Integrate Bing Ads to Power BI? A Guide for Busy Marketers
Microsoft Ads
How to Connect Microsoft Ads (Bing Ads) to BigQuery
