Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Best ChatGPT prompts for PPC
Dashboards, Marketing tutorials
20+ ChatGPT Prompts for PPC – Automate & Optimize Your Paid Ads
Instagram Ads
Top 10 Instagram Ads Metrics Every PPC Specialist Must Track In 2025
Export Facebook Ads Data
Facebook Ads
Guide to Exporting Facebook Ads Data
Google Sheets, Instagram Ads
How to Export Data from Instagram Ads to Google Sheets
Bing Ads Report Templates
Microsoft Ads
Essential Bing Ads Report Templates
Instagram Ads Analytics
Instagram Ads
Instagram Ads Analytics: How to Track and Analyze Performance
Top 10 PPC Trends
Other, PPC tutorials
10 PPC Trends Changing The Advertising Landscape in 2025
How to Succeed in Brand Advertising
Marketing tutorials
Your Guide to Brand Advertising in 2025: How to Make it Work and Measure Impact
Instagram Ads Best Practices
Instagram Ads
12+ Instagram Ads Best Practices for 2025
PPC Metrics You Should Track
PPC tutorials
16 PPC Metrics Every Marketing Specialist Should Track in 2025
