Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Bing Ads Report Templates
Microsoft Ads
Essential Bing Ads Report Templates
Instagram Ads Analytics
Instagram Ads
Instagram Ads Analytics: How to Track and Analyze Performance
Top 10 PPC Trends
Other, PPC tutorials
10 PPC Trends Changing The Advertising Landscape in 2025
How to Succeed in Brand Advertising
Marketing tutorials
Your Guide to Brand Advertising in 2025: How to Make it Work and Measure Impact
Instagram Ads Best Practices
Instagram Ads
12+ Instagram Ads Best Practices for 2025
PPC Metrics You Should Track
PPC tutorials
16 PPC Metrics Every Marketing Specialist Should Track in 2025
Optimize Instagram Ads
Instagram Ads
How to Optimize Instagram Ads to Boost ROI in 2025
Marketing tutorials
KPI Tracking: What, Why, How, and Other Related Questions Explained in One Guide
Hands-on guide on LinkedIn Ads Analytics
LinkedIn Ads
Your Guide to LinkedIn Ads Analytics: Metrics, Hands-on Tips, And Free Dashboard Templates
LinkedIn Ads Performance
LinkedIn Ads
Maximizing Your LinkedIn Ads Performance: A Guide to Measuring Success
