Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Advertising Funnel Rules
Marketing tutorials, PPC tutorials
Advertising Funnel Rules & Tools
How to Optimize Facebook Ads
Facebook Ads
How to Optimize Facebook Ads? Tips and Tricks for Higher ROI and ROAS
Bing Ads Report Templates
Microsoft Ads
Essential Bing Ads Report Templates
PPC Report Templates
Dashboards
20+ PPC Report Templates You Can Get for Free or Buy in 2025
Build A PPC Dashboard
PPC tutorials
How to Build A PPC Dashboard Without Actually Building It
Microsoft Ads
Your Guide to Setting up Bing Ads Analytics. What Metrics to Track and How to Customize Your Reports
LinkedIn Ads Report Templates
LinkedIn Ads
10 LinkedIn Ads Report Templates to Maximize Your Campaign Results
LinkedIn Ads Performance
LinkedIn Ads
Maximizing Your LinkedIn Ads Performance: A Guide to Measuring Success
Hands-on guide on LinkedIn Ads Analytics
LinkedIn Ads
Your Guide to LinkedIn Ads Analytics: Metrics, Hands-on Tips, And Free Dashboard Templates
Export Data from LinkedIn Ads
LinkedIn Ads
How to Export Data from LinkedIn Ads on a Schedule Automatically
