Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Google Ads
How You Can Export Google Ads Data to Google Sheets and Why
Top Google Ads Metrics
Google Ads
Top 10 Google Ads Metrics to Measure PPC Performance + Free Dashboards
Google Ads Competitor Analysis
PPC tutorials, Google Ads
Your Guide to Google Ads Competitor Analysis
Twitter Ads Report Templates
Dashboards, Twitter Ads
Top 5 Twitter Ads Report Templates in 2025
TikTok Analytics Dashboard
Dashboards, TikTok
How to Build a TikTok Analytics Dashboard in 2025
Facebook Ads, Google Sheets
How to Connect Facebook Ads to Google Sheets And Automate PPC Reporting
How to Optimize Facebook Ads
Facebook Ads
How to Optimize Facebook Ads? Tips and Tricks for Higher ROI and ROAS
Google Ads Optimization
Google Ads
Google Ads Optimization: a Checklist and 12 Actionable Tips
Export Data from Microsoft (Bing) Ads on a Schedule
Microsoft Ads
How to Export Data from Microsoft (Bing) Ads on a Schedule
Conducting a PPC Audit
PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
