Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Instagram Ads Analytics
Instagram Ads
Instagram Ads Analytics: How to Track and Analyze Performance
Optimize Google Ads Funnel
Google Ads
How to Create and Optimize Your Google Ads Funnel
Facebook Ads Funnel
Facebook Ads
How to Create and Optimize Your Facebook Ads Funnel
Advertising Funnel Rules
Marketing tutorials, PPC tutorials
Advertising Funnel Rules & Tools
Bing Ads Report Templates
Microsoft Ads
Essential Bing Ads Report Templates
Build A PPC Dashboard
PPC tutorials
How to Build A PPC Dashboard Without Actually Building It
Microsoft Ads
Your Guide to Setting up Bing Ads Analytics. What Metrics to Track and How to Customize Your Reports
LinkedIn Ads Performance
LinkedIn Ads
Maximizing Your LinkedIn Ads Performance: A Guide to Measuring Success
Hands-on guide on LinkedIn Ads Analytics
LinkedIn Ads
Your Guide to LinkedIn Ads Analytics: Metrics, Hands-on Tips, And Free Dashboard Templates
Export Data from LinkedIn Ads
LinkedIn Ads
How to Export Data from LinkedIn Ads on a Schedule Automatically
