Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Facebook Ads, Google Sheets
How to Connect Facebook Ads to Google Sheets And Automate PPC Reporting
How to Optimize Facebook Ads
Facebook Ads
How to Optimize Facebook Ads? Tips and Tricks for Higher ROI and ROAS
Google Ads Optimization
Google Ads
Google Ads Optimization: a Checklist and 12 Actionable Tips
Export Data from Microsoft (Bing) Ads on a Schedule
Microsoft Ads
How to Export Data from Microsoft (Bing) Ads on a Schedule
Conducting a PPC Audit
PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
Amazon Ads, BigQuery
What is the Best Way to Connect Amazon Ads to BigQuery
BigQuery, Google Ads
How to Connect Google Ads to BigQuery: Best Ways to Import Your Data
PPC Optimization Checklist
PPC tutorials
PPC Optimization Checklist & 3 Tips
PPC Tracking
PPC tutorials
PPC Tracking: How to Monitor And Evaluate Your PPC Campaign Performance?
PPC Reporting
PPC tutorials
The Complete Guide to PPC Reporting in 2025
