Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
PPC Analysis
PPC tutorials
PPC Analysis: How to Collect Data and What Tools to Use
Top Google Ads Metrics
Google Ads
Top 10 Google Ads Metrics to Measure PPC Performance + Free Dashboards
PPC Stats & Benchmarks 2025
PPC tutorials
120+ PPC Statistics and Benchmarks You Need to Know in 2025
Excel, Google Ads
How to Connect Google Ads to Excel For Efficient PPC Reporting
Excel, Facebook Ads
How to Connect Facebook Ads to Excel And Automate Reporting
Power BI, Google Ads
How to Connect Google Ads to Power BI For Automated PPC Reporting
Google Ads
How You Can Export Google Ads Data to Google Sheets and Why
PPC Budget Management
Dashboards, PPC tutorials
Guide to PPC Budget Management and Tracking
Conducting a PPC Audit
PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
PPC Optimization Checklist
PPC tutorials
PPC Optimization Checklist & 3 Tips
