Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
TikTok Ads
How to Connect TikTok Ads to Looker Studio (Google Data Studio)
Excel, Google Ads
How to Connect Google Ads to Excel For Efficient PPC Reporting
Excel, Facebook Ads
How to Connect Facebook Ads to Excel And Automate Reporting
Power BI, Google Ads
How to Connect Google Ads to Power BI For Automated PPC Reporting
Google Ads
How You Can Export Google Ads Data to Google Sheets and Why
PPC Budget Management
Dashboards, PPC tutorials
Guide to PPC Budget Management and Tracking
Conducting a PPC Audit
PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
PPC Optimization Checklist
PPC tutorials
PPC Optimization Checklist & 3 Tips
Optimize Google Ads Funnel
Google Ads
How to Create and Optimize Your Google Ads Funnel
Facebook Ads Funnel
Facebook Ads
How to Create and Optimize Your Facebook Ads Funnel
