Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
BigQuery, Google Ads
How to Connect Google Ads to BigQuery: Best Ways to Import Your Data
PPC Optimization Checklist
PPC tutorials
PPC Optimization Checklist & 3 Tips
PPC Tracking
PPC tutorials
PPC Tracking: How to Monitor And Evaluate Your PPC Campaign Performance?
PPC Reporting
PPC tutorials
The Complete Guide to PPC Reporting in 2025
Google Ads
How to Load Data from Google Ads to Redshift: 2 Methods Explained
Google Ads, PostgreSQL
How to Load Data From Google Ads to PostgreSQL? – Three Methods Explained
Dashboards For Real-Time Data Tracking
Dashboards, Marketing tutorials
6 Essential Social Media Dashboards For Real-Time Data Tracking
Google Ads, JSON
How to Load Data from Google Ads to JSON? – Three Methods Explained
Advertising Funnel Rules
Marketing tutorials, PPC tutorials
Advertising Funnel Rules & Tools
Power BI, Amazon Ads
A Simple Guide to Integrate Amazon Ads to Power BI
