Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
PPC Budget Management
Dashboards, PPC tutorials
Guide to PPC Budget Management and Tracking
PPC Metrics You Should Track
PPC tutorials
16 PPC Metrics Every Marketing Specialist Should Track in 2025
Conducting a PPC Audit
PPC tutorials
A Quick Guide to Conducting a PPC Audit: A Checklist, Templates, and More
PPC Optimization Checklist
PPC tutorials
PPC Optimization Checklist & 3 Tips
How to Succeed in Brand Advertising
Marketing tutorials
Your Guide to Brand Advertising in 2025: How to Make it Work and Measure Impact
Optimize Instagram Ads
Instagram Ads
How to Optimize Instagram Ads to Boost ROI in 2025
Instagram Ads Analytics
Instagram Ads
Instagram Ads Analytics: How to Track and Analyze Performance
Optimize Google Ads Funnel
Google Ads
How to Create and Optimize Your Google Ads Funnel
Facebook Ads Funnel
Facebook Ads
How to Create and Optimize Your Facebook Ads Funnel
Facebook Ads Reporting
Facebook Ads
How to Get Started with Facebook Ads Reporting + Free Report Templates
