Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
Instagram Ads Best Practices
Instagram Ads
12+ Instagram Ads Best Practices for 2026
Top TikTok Ads Metrics
TikTok Ads
Top 10 TikTok Ads Metrics Every PPC Specialist Must Track in 2026
Facebook Ads Templates in Looker Studio
Looker Studio, Dashboards
Looker Studio Facebook Ads (Google Data Studio) Templates: 21 Reports to Try in 2026
PPC Metrics You Should Track
PPC tutorials
16 PPC Metrics Every Marketing Specialist Should Track in 2026
Amazon Ads, Power BI
A Simple Guide to Integrate Amazon Ads to Power BI
Google Ads, PostgreSQL
How to Load Data From Google Ads to PostgreSQL? – Three Methods Explained
Google Sheets, Instagram Ads
How to Export Data from Instagram Ads to Google Sheets
Excel, LinkedIn Ads
How to Export Data from LinkedIn Ads to Excel
Facebook Ads, Google Sheets
How to Connect Facebook Ads to Google Sheets And Automate PPC Reporting
Google Sheets, Microsoft Ads
How to Integrate Bing Ads to Google Sheets in Three Different Ways
