Borys Vasylchuk
Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
Articles by author
Facebook Ads
All the Methods to Connect Facebook Ads to Power BI Explained in One Tutorial
Dashboards, LinkedIn Ads
Load Data from LinkedIn Ads to Power BI: Step-by-Step Guide
Power BI, Microsoft Ads
How Do You Integrate Bing Ads to Power BI? A Guide for Busy Marketers
Track Ad Creatives Performance
Dashboards
How To Track Performance of Ad Creatives – Best Practices + Dashboards
Facebook Ads for Small Business
Dashboards
Facebook Ads for Small Business: How to Maximize ROI Without Wasting Your Budget
BigQuery, LinkedIn Ads
LinkedIn Ads to BigQuery – How to Connect Apps with and without Coding
PPC Stats & Benchmarks 2025
PPC tutorials
120+ PPC Statistics and Benchmarks You Need to Know in 2025
AI Impact on PPC
Dashboards, PPC tutorials
AI Impact on PPC: How Artificial Intelligence is Transforming Paid Advertising in 2025
PPC Analysis
PPC tutorials
PPC Analysis: How to Collect Data and What Tools to Use
PPC Budget Management
Dashboards, PPC tutorials
Guide to PPC Budget Management and Tracking
