Borys Vasylchuk
Product Marketing Manager at Stape with 7+ years of experience in PPC and product marketing for B2B SaaS products. Before Stape, I worked at Coupler.io, SE Ranking, and Loio, focusing on performance marketing, ad campaign management, and full-stack user acquisition. My approach embraces the full cycle — from running ads and designing creatives to optimizing landing pages and measuring analytics.
Articles by author
BigQuery, LinkedIn Ads
LinkedIn Ads to BigQuery – How to Connect Apps with and without Coding
Increase Brand Awareness
Facebook Ads
How to Increase Your Brand Awareness With Facebook Ads In 2026
Instagram Ads
Top 10 Instagram Ads Metrics Every PPC Specialist Must Track In 2026
Facebook Ads Reporting
Facebook Ads
How to Get Started with Facebook Ads Reporting + Free Report Templates
Facebook Ads Metrics
Facebook Ads
Top 10 Facebook Ads Metrics and How to Analyze Them
PPC Reporting
PPC tutorials
The Complete Guide to PPC Reporting in 2026
TikTok Analytics Dashboard
Dashboards, TikTok
How to Build a TikTok Analytics Dashboard in 2026
Google Ads Templates
Looker Studio, Data visualization
16 Best Google Ads Looker Studio Templates
Best GA4 Alternatives
GA4
10 Best GA4 Alternatives to Consider in 2026 & Beyond
How to Succeed in Brand Advertising
Marketing tutorials
Your Guide to Brand Advertising in 2026: How to Make it Work and Measure Impact
